History Says This Is the 1 Portfolio Move Every Investor Should Make Before the Next Bear Market

Source The Motley Fool

Key Points

  • Bear markets are inevitable, but you can set your portfolio up for the eventual market rebound by diversifying your investments.

  • The Vanguard Morningstar Total Stock Market ETF gives you exposure to about 3,500 publicly traded companies across all U.S. market sectors.

  • 10 stocks we like better than Vanguard Morningstar Total Stock Market ETF ›

The S&P 500 (SNPINDEX: ^GSPC) recently hit a new high, building on its 78% returns over the past five years. The Dow Jones Industrial Average (DJINDICES: ^DJI) and the Nasdaq Composite (NASDAQINDEX: ^IXIC) have seen impressive returns over this period too, rising 48% and 88%.

Bull markets tend to last about five or six years, on average, and the current one is already in its fourth year, which means that a bear market will show up eventually.

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So, what's the best way to prepare for one? You probably already know the answer, since it's a time-tested strategy for buying stocks: diversify.

One of the easiest ways to ensure your portfolio is instantly diversified is to buy an exchange-traded fund (ETF) with broad exposure to many stocks. And one of the best ones to own is the Vanguard Morningstar Total Stock Market ETF (NYSEMKT: VTI). Here's why it's worth buying now.

A newspaper.

Image source: Getty Images.

Diversify your portfolio with a good exchange-traded fund

Diversifying your portfolio can be hard when a bull market is underway. For example, selling booming artificial intelligence (AI) stocks right now could result in you leaving a lot of money on the table.

What's great about owning the Vanguard Morningstar Total Stock Market ETF is that your portfolio has exposure to all areas of the market -- technology, industrials, consumer goods, energy, etc. -- and across a wide range of companies.

This Vanguard ETF tracks about 3,500 stocks spread across 11 sectors of the U.S. economy, including everything from large-cap tech companies like Nvidia to small-cap consumer goods companies, including Crocs.

This broad diversification is important because during a bear market, you never know which companies will fall the furthest or rebound the fastest.

You can't avoid bear markets

Unfortunately, there's no avoiding a bear market. The only thing you can be sure of is that there will be significant declines, especially considering that the average bear market downturn results in a 38% drop and typically lasts about 15 months.

Owning the Vanguard Morningstar Total Stock Market ETF won't shield you from the bear market's declines, but it will spread your risk around. And the added benefit of owning this Vanguard ETF during a bear market is that you won't miss out on the market's eventual rebound.

JPMorgan Chase says from March 2005 to March 2025, seven of the 10 best days in the stock market occurred within two weeks of the 10 worst days. Missing those best days resulted in 20-year returns being cut in half, compared to keeping your money in the market.

In short, if you tried to avoid a bear market over the past two decades, you'd miss out on some huge returns. Instead, diversify your portfolio now with the Vanguard Morningstar Total Stock Market ETF and know that you're ready for whatever the market brings.

Should you buy stock in Vanguard Morningstar Total Stock Market ETF right now?

Before you buy stock in Vanguard Morningstar Total Stock Market ETF, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vanguard Morningstar Total Stock Market ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $379,123!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,408,822!*

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*Stock Advisor returns as of October 10, 2026.

JPMorgan Chase is an advertising partner of Motley Fool Money. Chris Neiger has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends JPMorgan Chase and Nvidia. The Motley Fool recommends Crocs. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
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