Why Shopify Stock Rallied Today

Source The Motley Fool

Key Points

  • Shopify's decision to embrace AI agents is helping the company gain market share.

  • Agentic transactions are growing at twice the pace of those involving large language models and generate orders twice as large.

  • The stock isn't cheap, but it is on sale.

  • 10 stocks we like better than Shopify ›

Shares of Shopify (NASDAQ:SHOP) charged sharply higher on Wednesday, surging as much as 7.5%. As of 2:38 p.m. ET, the stock was still up 5.3%.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

The catalyst that sent the e-commerce platform provider higher was bullish commentary from a Wall Street analyst on the rising popularity of artificial intelligence (AI) agents and Shopify’s advantage.

Shopify logo over a green-tinted city skyline with modern office buildings

Image source: The Motley Fool.

Gains from AI

Piper Sandler analyst James Callahan reiterated his overweight (buy) rating on Shopify while maintaining a $180 price target. Running the numbers suggests potential upside of 19% compared to Friday's closing price.

The analyst cites the increasing demand for agentic shopping tools imbued with artificial intelligence (AI), noting that agentic transactions are growing twice as fast as those involving large language models (LLMs) and that average order values are twice as much. He also suggests that migrations to Shopify's platform have "increased materially" as agentic shopping tools have grown in popularity.

This relates to the recent rise of shopping by AI agents on behalf of users and Shopify's decision to embrace the trend. Late last month, CEO Tobi Lütke announced that the company was partnering with Meta Platforms to embed the company's Muse personal AI agent into Shopify's platform. For context, Amazon took another path, blocking Muse from its platform, claiming the AI agent violated its terms of use.

Shopify stock has been on fire recently, gaining 66% since mid-May. Furthermore, at 106 times earnings, the stock won't be for everyone. However, it's worth noting that that's a significant discount to its three-year average multiple of 171.

Should you buy stock in Shopify right now?

Before you buy stock in Shopify, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Shopify wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $361,650!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,437,517!*

Now, it’s worth noting Stock Advisor’s total average return is 936% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of October 5, 2026.

Danny Vena, CPA has positions in Amazon, Meta Platforms, and Shopify. The Motley Fool has positions in and recommends Amazon, Meta Platforms, and Shopify. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Hurricane Isaias has shut in a quarter of Gulf oil output — can WTI clear $92 before Thursday's EIA report?WTI trades at $90.80 after rebounding roughly 3% from Wednesday's $87.96 low as Hurricane Isaias — the Atlantic season's first — forces producers to shut in about 25% of US Gulf of Mexico output. Brent holds at $103.41. The first official read on the disruption arrives with the EIA weekly petroleum report on Thursday 15 October — here are the key levels and both scenarios.
Author  Irene Q.
Oct 09, Fri
WTI trades at $90.80 after rebounding roughly 3% from Wednesday's $87.96 low as Hurricane Isaias — the Atlantic season's first — forces producers to shut in about 25% of US Gulf of Mexico output. Brent holds at $103.41. The first official read on the disruption arrives with the EIA weekly petroleum report on Thursday 15 October — here are the key levels and both scenarios.
placeholder
Gold Price Forecast: Gold Rebounds Above $4,200, Can Falling Oil Prices Drive Another Rally?As of Friday (October 9), gold prices (XAUUSD) rebounded noticeably after consecutive declines. During today's Asian session, gold prices briefly rebounded above $4,200, reaching an intra
Author  TradingKey
Oct 09, Fri
As of Friday (October 9), gold prices (XAUUSD) rebounded noticeably after consecutive declines. During today's Asian session, gold prices briefly rebounded above $4,200, reaching an intra
placeholder
US September CPI preview: inflation set to hit 3.7% — will the Fed hike in December?US September CPI lands Wednesday with headline inflation seen at 3.7% y/y and core at 0.2% m/m. December hike odds sit near 70% — here are the scenarios, the calendar and the key levels.
Author  Irene Q.
Oct 10, Sat
US September CPI lands Wednesday with headline inflation seen at 3.7% y/y and core at 0.2% m/m. December hike odds sit near 70% — here are the scenarios, the calendar and the key levels.
placeholder
Gold posts first weekly gain in three weeks — can $4,200 hold through CPI?Spot gold closed at $4,194.645, up 1.47% — its first weekly gain in three weeks — and COMEX futures settled back above $4,200 at $4,220.30. Here are the drivers, the levels and the scenarios into Wednesday's CPI.
Author  Irene Q.
Oct 10, Sat
Spot gold closed at $4,194.645, up 1.47% — its first weekly gain in three weeks — and COMEX futures settled back above $4,200 at $4,220.30. Here are the drivers, the levels and the scenarios into Wednesday's CPI.
placeholder
WTI declines to near $90.00 despite escalating Middle East conflict, supply risksWest Texas Intermediate (WTI) declines after two days of gains, trading around $90.00 per barrel during Asian hours on Monday.
Author  FXStreet
2 hours ago
West Texas Intermediate (WTI) declines after two days of gains, trading around $90.00 per barrel during Asian hours on Monday.
goTop
quote