Bank First Director Tracy Pearson Buys 1,024 Shares
Key Points
The purchase was valued at approximately $161,000.
The transaction establishes a direct equity position for the executive.
The filing reported only direct ownership; no indirect holdings or derivative securities were disclosed.
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Tracy C. Pearson, Director, purchased 1,024 shares of Bank First(NASDAQ:BFC) at $156.97 per share, according to an SEC Form 4 filing.
Transaction summary
| Metric | Value |
|---|---|
| Shares purchased | 1,024 |
| Transaction value | $160,737 |
| Post-transaction shares (directly held) | 1,024 |
| Post-transaction value | $160,645 |
Transaction value based on SEC Form 4 weighted average purchase price ($156.97); post-transaction value based on Aug. 17, 2026, market close ($156.88).
Key questions
- How does this purchase affect the director's overall equity exposure?
The transaction initiates a direct stake in the company, as Pearson previously reported zero shares of common stock. - What is the current market valuation of the director's equity?
At the Aug. 21, 2026, market close of $152.76 per share, the 1,024-share position is valued at approximately $156,426. - What are the fundamental characteristics of Bank First?
The regional bank operates with a market capitalization of $1.7 billion and reported trailing twelve-month revenue of $217.2 million and net income of $80.7 million.
Company Overview
| Metric | Value |
|---|---|
| Share Price (as of market close 2026-08-21) | $152.76 |
| Market Capitalization | $1.7 billion |
| Revenue (TTM) | $217.2 million |
| Net Income (TTM) | $80.7 million |
Company Snapshot
- Bank First delivers a comprehensive suite of consumer and commercial financial products, including deposit accounts (checking, savings, money market, and retirement accounts), lending solutions, and wealth management services throughout Wisconsin.
- The company generates revenue through traditional banking operations, including net interest income from lending and deposit products, as well as non-interest income from service fees, investment advisory services, and other financial solutions.
- Bank First serves a diverse clientele encompassing businesses, professionals, individuals, associations, and governmental entities across Wisconsin, with a particular focus on regional markets and community-based financial relationships.
Bank First, established in 1894 and headquartered in Manitowoc, Wisconsin, operates as a regional financial institution with $1.7 billion in market capitalization and over 500 employees. The company has demonstrated strong performance with TTM net income of $80.7 million on revenue of $217.2 million. As the parent entity for Bank First N.A., the institution maintains a long-established market presence and competitive positioning within the regional banking sector through its comprehensive product offerings and community-focused business model.
What this transaction means for investors
Over the last year, shares of Bank First have climbed 20.9%, essentially mirroring the performance of the S&P 500, which is up 20.1% in the same period. But for an executive deciding to buy shares, even as the stock price is noticeably up, that's typically a bullish signal. Pair that with the additional context that Pearson is initiating a position amid a rising stock price, and that's even more bullish. Pearson went from having no shares to owning over 1,000 shares, with the purchase valued at just under $161,000.
The stock doesn't receive much coverage, but according to the two analysts who cover it, shareholders may want to temper their expectations for where the stock could be trading by September 2027.
The two analysts don't seem to have as bullish of an outlook as what Pearson's purchase represents. According to CNN, one analyst rates the stock as a buy, while the other rates it as a hold. The median one-year price target for the two is $163, representing a 5.4% gain from today's price. Individually, one analyst has a price target of $165, while the other has a price target of $161.
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Jack Delaney has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
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