How Much Bigger Could SoFi's Lending Business Get? You Might Be Surprised

Source Motley_fool

Key Points

  • SoFi currently offers personal loans, student loans, and home loans.

  • Between the three, there is a multi-trillion-dollar market opportunity.

  • This is in addition to any additional types of loans SoFi decides to add to its ecosystem.

  • 10 stocks we like better than SoFi Technologies ›

SoFi (NASDAQ: SOFI) recently reported its fourth-quarter earnings, and the growth in its lending business has been impressive. In the fourth quarter alone, the company produced loan originations of $10.5 billion -- its highest quarterly total ever.

While this sounds like a massive amount of loan volume (and it is), it could just be the beginning. In fact, SoFi's loan business remains a multi-trillion-dollar opportunity, and that's just in the three types of loans the fintech currently offers.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »

Three massive growth opportunities

SoFi currently offers three different types of loans -- personal loans, student loans, and home loans.

SoFi executives celebrating its Nasdaq listing.

Image source: Getty Images.

Let's start with personal loans, which made up about 71% of the loans originated in the fourth quarter. While the personal loan market isn't enormous (about $100-$200 billion in size, depending on the source), CEO Anthony Noto believes the true opportunity is to help Americans get rid of high-interest debt, of which there is much more.

In the company's earnings call, Noto said, "The opportunity remains massive as the real addressable market is the nearly $1 trillion of prime revolving credit card debt, just sitting there, waiting to be refinanced at up to half the rate."

On student loans, SoFi's volume has more than doubled since 2023, as the COVID-era federal student loan payments pause ended. Most of SoFi's student loan volume comes from refinancing, and keep in mind that the volume has soared despite persistently high interest rates. Noto estimates that if interest rates were to drop by just 50 basis points, the $400 billion addressable market opportunity would increase by 25%. Plus, SoFi has been rolling out new private student loans to help current students bridge their funding gap.

Last but certainly not least are home loans. SoFi's home loan volume grew by 95% year-over-year in the fourth quarter to an annualized pace of about $4.5 billion. U.S. homebuyers obtain several trillion dollars in purchase mortgages in the typical year, and that's on top of the potential for home equity and refinancing loans, especially as interest rates fall.

Refinancing is a major opportunity, as Americans are sitting on the highest level of home equity ever, and SoFi sees significant potential to cross-sell refinancing loans to its existing membership base. As Noto said, "Within our own member base, about 90% of those that have home loans have them with other institutions. As rates come down and many of these members look to refinance, we'll be in a prime position to win that business."

More loans to come?

In addition to these three types of loans, there are other massive loan market opportunities that SoFi could tap into as it continues on its mission to become an all-in-one fintech platform. For example, SoFi plans to roll out business banking services in the near future, and several types of consumer loans (such as auto loans) aren't offered by the company yet.

The bottom line -- just because SoFi's loan business has grown rapidly in recent years doesn't mean it can't get much larger in the future.

Should you buy stock in SoFi Technologies right now?

Before you buy stock in SoFi Technologies, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and SoFi Technologies wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $450,256!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,171,666!*

Now, it’s worth noting Stock Advisor’s total average return is 942% — a market-crushing outperformance compared to 196% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of February 2, 2026.

Matt Frankel, CFP has positions in SoFi Technologies. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
BYD sold 30% fewer vehicles in January 2026, dropping to 210,051 unitsBYD started 2026 with a big drop. The company sold 210,051 cars in January, down from 300,538 the year before. That’s a 30% decline, and it didn’t come out of nowhere. Buyers rushed to get cars before China’s EV subsidies ended in December. That rush left January dry. The subsidy cut hit mass‑market models hard. […]
Author  Cryptopolitan
7 hours ago
BYD started 2026 with a big drop. The company sold 210,051 cars in January, down from 300,538 the year before. That’s a 30% decline, and it didn’t come out of nowhere. Buyers rushed to get cars before China’s EV subsidies ended in December. That rush left January dry. The subsidy cut hit mass‑market models hard. […]
placeholder
Polymarket aims at establishing substantial growth on SolanaPolymarket has launched on Solana through Jupiter for the first time.
Author  Cryptopolitan
9 hours ago
Polymarket has launched on Solana through Jupiter for the first time.
placeholder
Two Ethereum Whales Dump $371M to Repay Aave Debt in 48 HoursTwo major Ethereum whales offloaded a combined $371 million in ETH over the span of 48 hours to repay outstanding loans on Aave, the largest decentralized lending protocol.The moves came as Aave proce
Author  Beincrypto
9 hours ago
Two major Ethereum whales offloaded a combined $371 million in ETH over the span of 48 hours to repay outstanding loans on Aave, the largest decentralized lending protocol.The moves came as Aave proce
placeholder
Is This The Bitcoin Bottom? 3 Metrics Still Point To $63,000 As The Key Risk ZoneThe Bitcoin price has seen one of its sharpest pullbacks in months, losing over 11% since its late-January peak. While the price has reached a major technical target, on-chain and derivatives data sug
Author  Beincrypto
9 hours ago
The Bitcoin price has seen one of its sharpest pullbacks in months, losing over 11% since its late-January peak. While the price has reached a major technical target, on-chain and derivatives data sug
placeholder
Apple reportS $143.8 billion in Q1 revenue, up 16% from last yearApple brought in $143.8 billion for the December quarter, beating every estimate. That’s a 16% jump from last year. Profit hit $42.1 billion, or $2.84 per share, up from $2.40. Analysts were only expecting $2.67. After the report, shares rose 3% in extended trading. The biggest reason is, of course, the iPhone 17. It drove […]
Author  Cryptopolitan
Jan 30, Fri
Apple brought in $143.8 billion for the December quarter, beating every estimate. That’s a 16% jump from last year. Profit hit $42.1 billion, or $2.84 per share, up from $2.40. Analysts were only expecting $2.67. After the report, shares rose 3% in extended trading. The biggest reason is, of course, the iPhone 17. It drove […]
goTop
quote