Why Wayfair Stock Soared Today

Source Motley_fool

Key Points

  • Wayfair stock surges on an earnings beat.

  • Shares topped $100 for the first time since early 2022.

  • Short-sellers look to be covering their positions today.

  • 10 stocks we like better than Wayfair ›

Online furniture retailer Wayfair (NYSE: W) reported a solid quarter today, and shares soared. The stock hit more than a three-year high and surpassed $100 per share for the first time since early 2022.

Wayfair stock was trading near the morning high, up by 20.1% as of 10:40 a.m. ET.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

A person looks at a laptop and holds a credit card.

Image source: Getty Images.

A short squeeze is boosting the stock

It appears a short squeeze is underway with Wayfair stock today. The stock had about 20% of its shares sold short as of mid-October, according to MarketWatch. That helps explain the sharp reaction to earnings.

Wayfair reported sales up 8.1% year over year. Revenue and adjusted earnings per share (EPS) both exceeded analyst estimates. CEO Niraj Shah called the quarter a "great success," and noted the company accelerated market share gains during the period.

The results were solid, but the market reaction looks to be driven by the short squeeze as short-sellers cover positions. Long-term investors should be happy, though, as Wayfair's business fundamentals have improved. The company generated $93 million in free cash flow versus negative free cash flow in the year-ago period.

While the high short interest resulted in an oversize stock surge, Wayfair does now seem to have its business is a good place.

Should you invest $1,000 in Wayfair right now?

Before you buy stock in Wayfair, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Wayfair wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $590,287!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,173,807!*

Now, it’s worth noting Stock Advisor’s total average return is 1,047% — a market-crushing outperformance compared to 195% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of October 27, 2025

Howard Smith has no position in any of the stocks mentioned. The Motley Fool recommends Wayfair. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Bitcoin Must Clear This Critical Cost Basis Level For Continued Upside, Analyst SaysIn a recent CryptoQuant Quicktake post, contributor Crazzyblockk highlighted key Bitcoin (BTC) cost basis zones that the leading cryptocurrency must clear – or avoid breaking below – to
Author  NewsBTC
Apr 23, Wed
In a recent CryptoQuant Quicktake post, contributor Crazzyblockk highlighted key Bitcoin (BTC) cost basis zones that the leading cryptocurrency must clear – or avoid breaking below – to
placeholder
Bitcoin Moving With Stocks, But Ethereum’s Correlation Is FadingBitcoin has been showing notable correlation to the stock equities recently, but data shows Ethereum is charting a more independent path. Bitcoin & Ethereum Showing Different Degrees Of
Author  NewsBTC
Jul 10, Thu
Bitcoin has been showing notable correlation to the stock equities recently, but data shows Ethereum is charting a more independent path. Bitcoin & Ethereum Showing Different Degrees Of
placeholder
Apple Q4 revenue tops estimates; $1.1B tariff impact forecastApple projected its revenue for the current quarter ending in September well above Wall Street forecasts on Thursday.
Author  Mitrade
Aug 01, Fri
Apple projected its revenue for the current quarter ending in September well above Wall Street forecasts on Thursday.
placeholder
OpenAI Introduces Lowest-Cost ChatGPT Subscription in India with UPI Payment OptionOn Tuesday, OpenAI introduced ChatGPT Go, its most affordable AI subscription tier, targeting the price-sensitive Indian market. Nick Turley, OpenAI’s Vice President and Head of ChatGPT, announced the launch via an X post, highlighting that users can pay through India’s Unified Payments Interface (UPI).
Author  Mitrade
Aug 19, Tue
On Tuesday, OpenAI introduced ChatGPT Go, its most affordable AI subscription tier, targeting the price-sensitive Indian market. Nick Turley, OpenAI’s Vice President and Head of ChatGPT, announced the launch via an X post, highlighting that users can pay through India’s Unified Payments Interface (UPI).
placeholder
ANZ Raises Gold Price Forecast to $3,800/Oz, Predicts Rally to Continue Through 2026Gold is expected to continue its upward momentum throughout 2025 and into early 2026, driven by ongoing geopolitical tensions, macroeconomic challenges, and market anticipation of U.S. monetary easing, according to analysts from ANZ in a research note released Wednesday.
Author  Mitrade
Sept 10, Wed
Gold is expected to continue its upward momentum throughout 2025 and into early 2026, driven by ongoing geopolitical tensions, macroeconomic challenges, and market anticipation of U.S. monetary easing, according to analysts from ANZ in a research note released Wednesday.
goTop
quote