World Cup winner Julián Álvarez stars in Bitget campaign promoting universal exchange vision

• Bitget’s latest campaign uses a football megastore setting to explain Bitget’s all-in-one multi-asset trading model.
• The ad with the World Cup winner Julián Álvarez uses football culture to explain Bitget’s UEX plan.
• Bitget is running on a vision to unify access to crypto, tokenized stocks, gold, forex, and derivatives for traders.

Bitget, the world’s largest Universal Exchange (UEX), has released a new global video featuring World Cup winner Julián Álvarez, using football culture to explain a simple idea, which is “if you want to trade the world, you should not have to shop around.”

The video brings Bitget’s Universal Exchange vision to life through a familiar setting for football fans. Set inside a stylized football megastore, Álvarez browses match-day essentials that double as investment cues. Crypto takes the place of footballs, stocks show up as shin guards, and forex is laced into boots built for speed. 

Bitget taps World Cup winner in new ad

The visual language does the heavy lifting, turning a complex multi-asset idea into something instantly intuitive: everything a trader needs, under one roof.

The creative lands on Bitget’s core proposition as it evolves into a universal exchange, offering unified access to crypto, tokenized stocks, gold, forex, and derivatives through a single account. 

Instead of switching platforms as markets move, users can rotate capital across asset classes with greater efficiency, transparency, and flexibility. The video captures this shift in a way that feels familiar to football fans and translates seamlessly to traders who value speed, coverage, and control.

Bitget doubles down on trader convenience in UEX push 

“Just as a professional footballer needs access to the best equipment in one place, Bitget gives traders seamless access to diverse asset classes within one platform,” said Ignacio Aguirre, Chief Marketing Officer at Bitget. “That convenience is a competitive edge.”

Álvarez’s role in the campaign reflects the same principles behind UEX. Consistency, readiness, and the ability to adapt as the game changes. 

As markets become increasingly interconnected and trade around the clock, Bitget’s infrastructure is designed to support continuous access and smarter capital deployment across asset classes without compromising liquidity or cost.

The new video is now live across Bitget’s global channels and marks the latest step in the brand’s push to blend culture, sport, and trading education in the UEX era. 

As Bitget continues to expand market coverage and roll out additional multi-asset capabilities, the message behind the campaign stays the same. Trade smarter. Stay ready. And keep everything you need within reach.