Why Victoria's Secret Rallied Today

Source Motley_fool

Key Points

  • Victoria's Secret delivered a second quarter above expectations.

  • Management attributes the change to some new leadership and better execution.

  • The stock is still cheap, but the company must continue to fend off new competition and activist investors.

  • 10 stocks we like better than Victoria's Secret & Co. ›

Shares of Victoria's Secret (NYSE: VSCO) rallied on Thursday, up as much as 11.8% before retreating to a 4.8% gain as of 10:26 a.m. ET.

Victoria's Secret reported second-quarter earnings today, which beat analyst expectations on both the top and bottom lines. The company has recently revamped some of its leadership, and it appears those moves are paying off.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »

Victoria's Secret's top line gets a lift

In the second quarter, Victoria's Secret grew revenue 2.8% to f $1.46 billion, on the back of a solid 4% lift in comparable-store sales. Victoria's Secret continues to rationalize its store footprint, and it seems to be yielding positive traffic at its remaining stores. Meanwhile, adjusted non-GAAP (generally accepted accounting principles) earnings per share of $0.33 handily beat estimates by $0.20, above the previously guided range.

Management also raised full-year revenue guidance to a range of $6.33 billion to $6.41 billion, compared to prior guidance of $6.20 billion to $6.30 billion, with an adjusted operating income range of $270 million to $320 million, despite an increased $100 million impact from tariffs.

CEO Hillary Super noted it was "our first full quarter under our refreshed leadership team, and the impact was clear -- sharper execution, reenergized culture, and more high-emotion storytelling, delivering significant momentum as we enter the back half of the year."

Person celebrates in white clothes against pink background.

Image source: Getty Images.

Will results shrug off activists?

Victoria's Secret had come under fire from activist investors a couple of months ago, who demanded the company's chairman and rest of the board step down after years of underperformance. So perhaps the strong results will keep these investors happy for the time being.

In any case, the stock looks cheap at 12 times this year's earnings estimates. While this year's earnings should mark a decline from 2024, it also includes a negative tariff impact, which should theoretically only be a one-time cost.

Should you invest $1,000 in Victoria's Secret & Co. right now?

Before you buy stock in Victoria's Secret & Co., consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Victoria's Secret & Co. wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $659,823!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,113,120!*

Now, it’s worth noting Stock Advisor’s total average return is 1,068% — a market-crushing outperformance compared to 185% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of August 25, 2025

Billy Duberstein and/or his clients have no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Bitcoin ETF Investors Face 8% Losses as $3 Billion Exits Market in Two WeeksUS spot Bitcoin ETF buyers are essentially the very investors expected to provide a stable, long-term bid for the pioneer crypto. However, data shows that these players are now sitting on mounting unr
Author  Beincrypto
Feb 03, Tue
US spot Bitcoin ETF buyers are essentially the very investors expected to provide a stable, long-term bid for the pioneer crypto. However, data shows that these players are now sitting on mounting unr
placeholder
Gold Prices Surge Amid Rising U.S.-Iran Tensions, Driving Safe-Haven Demand to New HeightsGold prices rebounded Wednesday, climbing 0.9% to $4,995.60 an ounce as geopolitical tensions between the U.S. and Iran heightened demand for safe-haven assets, despite recent market volatility.
Author  Mitrade
Feb 04, Wed
Gold prices rebounded Wednesday, climbing 0.9% to $4,995.60 an ounce as geopolitical tensions between the U.S. and Iran heightened demand for safe-haven assets, despite recent market volatility.
placeholder
MicroStrategy Faces Catastrophic Risk as Bitcoin Falls to $60,000MicroStrategy is under renewed market pressure after Bitcoin slid to $60,000, pushing the company’s vast crypto treasury deeper below its average acquisition cost and reigniting concerns about balance
Author  Beincrypto
Feb 06, Fri
MicroStrategy is under renewed market pressure after Bitcoin slid to $60,000, pushing the company’s vast crypto treasury deeper below its average acquisition cost and reigniting concerns about balance
placeholder
Bitcoin Slips Below $70,000 Support, Risk of 37% Drop EmergesBitcoin has entered a critical phase after its recent correction dragged the price toward the $70,000 level. Viewed through a macro lens, this move has exposed BTC to elevated downside risk. Several o
Author  Beincrypto
Feb 06, Fri
Bitcoin has entered a critical phase after its recent correction dragged the price toward the $70,000 level. Viewed through a macro lens, this move has exposed BTC to elevated downside risk. Several o
placeholder
Fed to enter gradual money-printing phase, says Lyn AldenLyn Alden says the Federal Reserve is likely entering a gradual phase of money printing rather than aggressive stimulus.
Author  Cryptopolitan
10 hours ago
Lyn Alden says the Federal Reserve is likely entering a gradual phase of money printing rather than aggressive stimulus.
goTop
quote