Gold, Silver Steal The Spotlight As Crypto Hype Fades On Social Media: Santiment

Reports note that retail investors have been hopping from one market to another this month, following whatever asset is moving the most. Social chatter about gold and silver has outpaced crypto on many days, based on Santiment’s social data.

That doesn’t mean crypto is dead. Far from it. But right now the spotlight has been on metals, and chatter often moves faster than prices.

Retail Chatter Follows Price Moves

According to Santiment, gold jumped in interest during the second week of January when it set fresh highs. Social feeds lit up. Traders talked about gains, charts, and quick flips.

Then, around Jan. 19 to Jan. 22, crypto briefly reclaimed attention as some traders looked to buy dips in falling markets.

The pattern shows how fast attention can switch. One minute one market rules the feeds. The next minute another does.

Are crypto traders & investors checked out? Based on social data across crypto social media circles, the focus in January has turned from:

Week 1: Minimal discourse as traders return from holidays (Crypto rises while traders sleep) Week 2: Gold discussions erupt as the… pic.twitter.com/U5X0VzAGPb

— Santiment (@santimentfeed) January 26, 2026

Search Trends Paint A Shifting Picture

Based on Google Trends data, crypto searches hit a high point on Jan. 21, with Bitcoin scoring 100 on one day and dipping to lower levels over the weekend.

Silver’s search interest peaked on Jan. 22. Reports note people were searching for phrases like “Silver price today,” “best crypto,” and “Bitcoin price.”

That mix suggests casual users and new traders are toggling between simple how-to queries and price checks, depending on which asset is making headlines.

Santiment’s team pointed to a dramatic move in silver where prices briefly jumped above $117 and then plunged to below $102 within a couple of hours.

That kind of swing is a classic sign of strong FOMO followed by fast selling. Retail excitement can lift a price quickly. It can also reverse it just as fast. Many traders who piled in at the peak likely felt the sting when the pullback came.

Coach JV, a popular XRP commentator, argued that the forces acting on silver and gold could also shape Bitcoin and XRP when the same pressures build in those markets.

What’s happening in silver will happen to Bitcoin and XRP. Paper markets suppress price… until reality breaks them.

No timeline. No hype.

When it snaps, it won’t rise slowly; it will reprice violently.

— Coach, JV (@Coachjv_) January 26, 2026

He warned that if paper markets finally loosen their grip, repricing could be sharp. No dates were offered. The point was clear: a sudden shift can move prices quickly and surprise a lot of people.

Short-term traders will watch social feeds and search trends closely. Long-term investors should be aware that spikes driven by hype rarely end quietly.

While the current buzz is about precious metals, history shows attention can swing back to crypto fast — sometimes in as little as a few days.

Featured image from Unsplash, chart from TradingView