Nike is Back in the Race

In this podcast, Motley Fool Chief Investment Officer Andy Cross and contributor Jason Hall discuss:

• Why Nike stock rallied after its latest earnings report.
• Home Depot buying GMS for $5.5 billion.
• Will F1: the Movie drive Apple's stock?

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A full transcript is below.

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This podcast was recorded on June 30, 2025.

Andy Cross: Nike is back in the race, Motley Fool Money starts now. Welcome to Motley Fool Money. I'm Andy Cross, joined here by Motley Fool contributor Jason Hall. On the docket today are earnings from Nike, Jason, Home Depot's latest acquisition, and we're lifting the hood on F1 The Movie and what it means for Apple. Jason, let's dive right into it. Nike's fourth quarter earnings were last week. The stock jumped 15% on that Friday after the footwear giant expressed confidence that it's turn around, that Elliott Hill, the CEO, who joined eight months ago, is moving along even though the quarter continues to show that challenge. Jason, is that investor enthusiasm warranted?

Jason Hall: Honestly, I think I would have framed it in a different way. The stock jumped on earnings, but if you look over the past five years, Nike stock has fallen after earnings far more often than it's gone up. The stock's still down a quarter from where it was five years ago, and it's down almost 60% from the high. I don't think this is about enthusiasm as much as it is investors reframing and resetting their expectations, and seeing the company with those lower expectations and the fact that this turnaround is going to take a while, there are some signs that it's starting to work.

Andy Cross: Jason, the sales down 12% year over year, still ahead of some estimates, earnings per share were down 86%, beating consensus a little bit. The big thing was on the gross margins down 440 basis points to 40%. If you look a few quarters ago, gross margins were around 45%. We're seeing this impact on the inventories for Nike. I think that's a big story that investors are focused on with this turnaround.

Jason Hall: There's no doubt about it. One of the big parts of the Nike struggles over the past few years is trying to figure out their go-to-market strategy. They heavily prioritize their own digital channels, alienated a lot of the wholesale market, which is the retail channel, and they're having to come back around to that, a little bit with hat in hand, and they're starting to see a little bit of signs of improvement. We know that Dick's big acquisition that they're working on. With Foot Locker, that hopefully is going to be positive for Nike. Maybe the big thing is the e-commerce presence of finally accepting that they need to be part of the Amazon ecosystem. There's some limited release products that are going to be showing up there this fall. Those are things that the market wants to see. The company has to embrace customers wherever they are, and then try to have a little bit of exclusivity with its own e-commerce. I think that that's a successful formula. I think the market agrees too.

Andy Cross: One thing, Jason, about their five "Win Now" principles, which is they're like, right now we are focused on Elliott Hill. Again, coming back in, he's a long term veteran, joined about eight months or so ago, trying to get the branding back for Nike Build Back, the Nike goodwill, focus on things like culture, product, marketing, the ground game being, as you were saying, where customers are on the ground, focusing in key sports, rightsizing those important brands that have those legacy brands. What I really like is they're restructuring the team and the whole focus back around sport chase, and they're focused back on cross-functional teams focused on specific sports. I think that is a really important focus for this Nike turnaround. While we're not seeing it in the earnings or the performance right now, I think that, what I consider enthusiasm, and I think the stock is actually pretty attractive here, even after that jump, I think the enthusiasm is warranted because of the way that Elliott Hill is going about refocusing the Nike brand, and importantly the Nike culture.

Jason Hall: I think that's right. Focusing on the brand, I'll start there. I've talked to a ton of people across sports that say that a lot of Nike's success right now is selling things that they were selling 30 years ago. Obviously, it's not exactly the truth, but it feels that way. They've certainly lost their innovative edge against on running other brands that have taken share, and having that hyper focus back on the products for that individual performance for that particular sport, I think is something that Nike has not done as well with. If they can show that and say, "Look, we can still innovate. We can come out with products that are going to be better, not just the fit, but the performance," that's where Nike can reestablish itself as a leader.

Andy Cross: It's interesting. They're going to do a little bit of surgical pricing, they mentioned, tied to Amazon a little bit later this fall. They do have a big tariff impact of about $1 billion because of all the sourcing they do overseas. Although they're trying to change that, they're going to move a little bit away from China, and they think as a percentage of sales that will drop going forward, but they do still have those impacts, and it's going to show up in the gross margin over the next quarter or two. But the expectations, Jason, is that it's going to improve throughout the year.

Jason Hall: That's right. Andy, everybody in apparel and footwear is dealing with the impact of tariffs, the potential impact. That story is going to continue to be part of the background for some time to come. I'm taking all of that with a grain of salt, that I think the supply chain is probably going to look more like it did five years ago than change going forward, but the company does have to take some financial steps to make sure it's prepared for whatever happens there.

Andy Cross: Jason, how about the stock here, about $71, $106 billion market cap. You get a little dividend, 2.2%. Hopefully, bottomy on the earnings side that you look going forward are going to be meaningfully higher. Do you find this stock attractive?

Jason Hall: I do. I did a video for the Motley Fools website a couple of weeks ago, and I said that there were signs that the turnaround was working. We'd get more information once earnings came out, and they just did. Again, probably things are going to maybe take a little longer than we expected, but I think even with the stock up from where it was a couple of weeks ago, I think there are definitely signs that it's worth maybe starting a position, following things out in. It's not super cheap right now, but I think if the trend continues under Elliott's leadership, then this is going to work out to be a good price.

Andy Cross: Certainly not on current earnings, but hopefully on the future earnings.

Jason Hall: Exactly.

Andy Cross: In agreement there, I think Nike looks attractive here. After the break, Home Depot go shopping. You're listening to Motley Fool Money. Specialty building products distributor GMS is up about 11% today after announcing that Home Depot had won the bidding battle to acquire the company for 5.5 billion. Jason, GMS has been on the auction block probably for the past month or so since QXO, another building products supplier and technology company, put out an offer for about $95 per share. Home Depot's paying $110 per share. Did Home Depot win the acquisition battle here but lose the capital allocation war?

Jason Hall: I think that's the question that I have. Home Depot, about a year ago, got into the distribution business that I think dropped $18 billion to buy a distributor, and part of the long term strategy was, look, this is an area we can consolidate, and these are builders and customers that are not coming into Home Depot no matter how well we work with them. It's big distribution. The plan had been to do that. Now, at the same time, you mentioned QXO, so that's Brad Jacobs. Brad Jacobs is the M&A master. This is somebody that has build a career on multibagger businesses, that he's made a lot of people a lot of money finding industries that are ripe for consolidation, that are low tech, that a layer of technology can make a tremendous amount better. QXO fired the opening salvo, as you said, with an unsolicited offer to buy GMS. Then Home Depot, we hear is getting involved. The question that I'm going to continue to ponder is, did Home Depot win it, or did Brad Jacobs and team just walk away because it got too pricey for them? If you look at the numbers, I believe 10 or 11 times EBITDA. Not crazy expensive, but certainly more expensive than the discipline price you would see a Jacobs-run business want to pay.

Andy Cross: Sorry, about one times sales, as you mentioned, 10 to 11 times EBITDA. EBITDA's been down a little bit for the past year or so, but also because of the housing market, we know. But GMS, which by the way stands for Gypsum Management and Supply, runs 320 distribution centers selling things, including things like wallboard and ceilings, steel framings. It runs about 100 tool sales, rental, and service centers. Together, you're going to put together 1,200 locations, 8,000 trucks, making tens of thousand deliveries to job sites every day. What I like, Jason, as you mentioned, is these acquisitions for distribution scale matters, and this is a very fragmented business. I see this acquisition by Home Depot, this is a 5.5 billion dollar acquisition by Home Depot. Home Depot is a massive company, so Home Depot has about 45 billion of debt on the balance sheet. It's not going to add a ton more debt to the account. They have a $1.5 billion of cash, almost. I think from a management perspective, it's fairly attractive to Home Depot, and I can see why GMS would choose Home Depot versus QXO, even with Brad Jacobs' intelligence. But it does see when I look at the ability for Home Depot get a little bit more from every distribution node. I think it's attractive, and that multiple, as you mentioned, for Home Depot, I think, is not all that high. I think they're getting a good deal here.

Jason Hall: I think it probably works out so long as this remains a part of the strategy for Home Depot consolidating this fragmented distribution industry that's very different from its retail business. I will also make a prediction that Brad Jacobs and QXO made a big splash when they acquired Beacon Roofing as the first, looks like, $11 billion deal, so getting in the roofing business, one of the big roofing suppliers. My prediction is that we're going to see Home Depot and its distributor segment and Brad Jacobs' QXO going head to head on more acquisitions over the next 5-10 years, and probably both do well in consolidating because there's so much room to consolidate this market.

Andy Cross: That's the thing. It's so fragmented, so I think they can both be winners here. Brad Jacobs, if you look at his acquisition or look at his history of running companies with XPO and others, have done very well over the years. Like you said, he has this down to a science, the Beacon Roofing acquisition. That SRS acquisition by Home Depot, as you mentioned, for a little bit more than $18 billion, got them back into the distribution game, and so they're trying to cobble up that together. Both of these companies are trying to serve the contractor market, which is, as we mentioned, very fragmented, trying to increase the value of that network. For Home Depot, I think it's a good acquisition, I think, at a reasonable price, and I think Brad Jacobs was like, "Listen, there's going to be other opportunities. I'll let this one go. Home Depot, you can take this, and I'll focus my attention elsewhere." I do have a question, Jason, which is, if you think about either Home Depot stock or QXO stock, obviously GMS is going to be, if it all goes through, part of Home Depot, is there anyone that stands out as more attractive to you?

Jason Hall: There's my answer, and then there's the answer that people listening need to think about individually. For me, I think QXO is really attractive because I'm a big believer in Brad Jacobs and the track record, and the process when it comes to being disciplined and finding these industries to consolidate, starting from a really small size, this can be a massive compounder. Now, again, that's what I'm looking for. I think investors that are looking for maybe the higher floor of an industry dominant leader, like a Home Depot, that has a pretty solid dividend growth, and can continue to do well for investors over time, if you want something that's a little more stable, a little less volatile, then I think Home Depot's a pretty compelling investment right here. What about you? What do you think?

Andy Cross: Well, QXO at $14 billion, I think the upside is a lot higher. I own Home Depot, it's a large position in my portfolio. The stock hasn't done all that well over the past year or so. I think this is a nice bolt-on acquisition for them. Doesn't add a ton more goodwill to the balance sheet, maybe 2.5 billion or so on top of their 20 billion they have. I think it's reasonable. I think it's a decent price. I think they'll be able to get more out of it and continue to grow the GMS side of the business tied to SRS. It's just that Home Depot, like you said, is probably the high single digit per year grow or not, one that's going to light anything on fire going forward, Home Depot that is.

Jason Hall: Well, their leverage is there is going to be buying back shares. That's how you boost per share return there too.

Andy Cross: A hundred percent. Coming up next on Motley Fool Money, will F1 The Movie drive Apple stock higher? You're listening to Motley Fool Money. Brad Pitt's new movie F1, made by Apple Original Films, hit the theaters this weekend to positive reviews and decent amount of money, Jason. But here's my question, why is a $3 trillion company like Apple focused so much on making a film like F1, even with Brad Pitt.

Jason Hall: Because they can. They found the money on the couch cushions, and they saw it like a fun vanity project.

Andy Cross: They don't want to buy back more stock, and they've got plenty of places to invest that capital.

Jason Hall: In all seriousness, we're both being a little bit glib here, and it's Apple TV+, and their studios business has actually created some exceptionally high quality content. It's still a bit of an also ran, compared to the big players in the space, like the Netflixes of the world, but to me, I think it's a reminder that Apple is focusing on quality more necessarily than quantity as part of its strategy with streaming and media content real large.

Andy Cross: Does that mean the other ones are focused more on the quantity side, less on the quality side, do you think?

Jason Hall: I think a little bit both. I think all of them, there's a tension between the two, and it's where are you leveraging more toward. If you're a Netflix, for example, this is your entire business. You have to put out lots of content that's going to attract lots of people, and it's got to be very good quality. If you're an Apple, where does this fit in your entire ecosystem of things, and what you're looking to do maybe is a little bit different than say what Amazon is looking to do with Amazon Prime TV, or Amazon Prime Video, I should say. Where Apple does seem, if you look at the content that they've produced, certainly it doesn't have the volume that you see at some of these other large players, but what it does provide is an additional layer of stickiness to the platform.

Andy Cross: Do you think that they will up the quantity game to be more competitive? I think about this with Apple, right? Stories and reports are surfacing, 200 million to 300 million more on the entire cost to make this film, and Apple financed a chunk of change of that. Are you saying they have exclusive rights once it hits Apple TV? They'll be there. They splash marketing budgets all over the place. They had it in Apple stores. They had it featured in Apple Music, Apple Maps app. They had a big marketing push toward it, obviously, to show that they can be competitive in this space. I'm thinking like this, Apple generates about $400 billion or so in revenue. They generate, gosh, $100 billion in profits. Almost about a quarter or so of their business is tied to services. When I think about Apple building out that ecosystem, Jason, and the glue that they're putting together, as you mentioned, things like streaming to be competitive against likes of not just Netflix, but also the likes of Amazon, and the likes of YouTube, for a company that has middling growing, that continued growth in the services side of the business is important. I think that's one reason why they are now recognizing that because they generate such great returns on their investment, this is a place they can splash some capital.

Jason Hall: Netflix here, they want your eyes, they need you. They need as much as many people's time as they can get because this is their entire business. Amazon wants your wallet, and the bottom line is that nobody's going to cancel or subscribe to Amazon Prime just for prime video. It's a bolt-on thing that keeps you in the ecosystem and drives you there. Now, if you're Apple, think about some of the things they've done with content. One example is they own the rights to the Charlie Brown content. Think about Ted Lasso, shows like this. I think where Amazon wants your wallet and Netflix wants your eyes, Apple want your heart. They want you drawn to these things that you remember from your childhood. Brad Pitt headline products are very compelling. Ted Lasso, it's become a cultural touchstone. I think if they focus more on those, almost like the HBO model of the 2000s, of developing just a few really high quality contents that are strong enough to keep you attached, that's where this fits in with Apple, and where Apple can win with this. Whether this part of the business is necessarily profitable on its own basis, I think eventually they want to see that. But if it creates value for the entire ecosystem, I think that's the most important thing for Apple here.

Andy Cross: Is Apple attractive from a stock perspective? Again, I mentioned before, the growth has slowed. The stock has not been a super performer here, and now it sells in that 27-28 times earnings perspective, is with a lot of share buybacks, as you mentioned, in exceptionally profitable ways to invest, but still playing catch-up on the AI side. Is Apple attractive to you right now?

Jason Hall: Not at all. I love the business. I love the products. I'm a deep user of Apple products, and one of those people that signed up for Apple TV+ for Ted Lasso, and hasn't canceled it because there's so many other good unexpected programs that they have there. But the bigger concerns for me around a company like Apple's it's so fully valued, it's not growing. AI, I don't know that it's necessarily a concern right now, but at some point, they're trailing in that race for AI powered products, could potentially sneak up and hurt the company. They lack a real catalyst for the next leg of growth. Nothing is lined up to drive growth that would make 27, 28 times earnings or higher compelling to me. I think there's more risk of underperformance. I don't think investors are going to lose a ton of money here. There's a bigger risk of underperformance if you're making this a substantial portion of your portfolio.

Andy Cross: I agree. I think it's probably more in the money making category than adding to here. I'm an owner of it, and I'm just sitting on my shares, but not one that jumps to the top of my buy list right now, Jason. I do want to see a little bit more innovation from them, yet to come. I like the movies, but I do want to see innovation into the product cycle. That's a wrap for us today here on Motley Fool Money. Jason Hall, thanks for being here.

Jason Hall: Absolutely. This was fun. We'll do it again sometime soon.

Andy Cross: Here at Motley Fool Money, we love hearing your feedback. To be part of that feedback or just to ask a question, email us here at podcast@fool.com. That's podcast@fool.com. As always, people on the program may have interest in the stocks they talk about, and the Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what we do. All personal finance content follows Motley Fool editorial standards and is not approved by advertiser. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. For all of us here at Motley Fool Money, thanks for listening. We'll see you tomorrow.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Andy Cross has positions in Amazon, Apple, and Home Depot. Jason Hall has positions in Qxo. The Motley Fool has positions in and recommends Amazon, Apple, Home Depot, and Nike. The Motley Fool has a disclosure policy.