SRM’s Tron Bet Pays Off – $100M Investment Up 10% In Just Weeks

Tron (TRX) has entered a sustained breakout, reaching its highest price level since December 2024 and gaining momentum alongside major crypto assets. The recent surge comes amid a wave of institutional interest, with developments that now place Tron in a similar category to Bitcoin and Ethereum in terms of corporate adoption.

On June 30, 2025, SRM Entertainment—a publicly listed company known for designing and selling toys and souvenirs to major theme parks across the US, China, Japan, and Europe—announced its first crypto treasury purchase: 365,096,845 TRX, valued at $100 million. With this move, SRM becomes the first company to publicly add Tron to its balance sheet, marking a milestone moment for the network.

SRM’s bold bet on Tron follows the footsteps of companies like Strategy, which holds Bitcoin, and SharpLink Gaming, which holds Ethereum. By joining this exclusive group of corporate crypto holders, SRM has elevated Tron’s narrative as a legitimate and strategic digital asset.

SRM’s Tron Holdings Up As Crypto Market Heats Up

According to CryptoQuant analyst JA Maartunn, SRM Entertainment’s bold $100 million purchase of Tron is already paying off. New data reveals that the company’s TRX holdings have appreciated by approximately 10% since the June 30 acquisition, pushing the current estimated value to $111,016,749. This profit marks a significant milestone for both SRM and the broader Tron ecosystem, as it validates the decision to become the first publicly listed company to hold TRX on its balance sheet.

No additional purchases have been disclosed as of today, but the existing position remains under close observation. The 10% gain within such a short time frame reinforces the market’s bullish view on TRX and may draw attention from other corporations exploring alternative crypto assets beyond Bitcoin and Ethereum.

Tron’s price strength also coincides with a broader market breakout, led by Bitcoin’s surge to a new all-time high of $123,200. As capital continues to rotate into altcoins, Tron stands to benefit from increased exposure and positive sentiment.

Further upside could be fueled this week as the US House of Representatives begins discussions during the much-anticipated “Crypto Week,” where several regulatory bills will be reviewed. If the outcome proves favorable, it could trigger renewed institutional interest, potentially positioning TRX as a key asset in the next phase of corporate adoption.

TRX Breaks Above $0.30, Eyes December 2024 Highs

Tron is showing clear strength on the 3-day chart, now trading at $0.30225 after breaking through key resistance at the psychological $0.30 level. This marks the highest price since the December 2024 spike, confirming a sustained breakout with bullish continuation potential.

TRX is firmly trending above its 50-day simple moving average (SMA) at $0.25584, with the 100-day and 200-day SMAs at $0.23458 and $0.17895, respectively. This bullish alignment of moving averages reflects strong trend momentum and long-term investor confidence. The price structure also shows higher lows and steady accumulation since April, adding technical credibility to the ongoing rally.

With the breakout now confirmed, TRX has a clear path toward retesting December’s highs, particularly if broader market conditions remain favorable. Bitcoin’s push above $120,000 and institutional activity add further support to Tron’s price outlook.

Featured image from Dall-E, chart from TradingView