EU regulators under pressure from tech giants and lobby groups to pause AI laws

With under a month before key chunks of the European Union’s Artificial Intelligence Act start to bite, a coalition of both US and European tech firms is urging Brussels to hit pause.

Groups representing tech firms like Google, Meta, and Mistral are pushing for the EU to delay the Act by years, and they have even got some politicians on their side.

Over 40 EU tech groups have lobbied for a pause

Passed after intense wrangling among member states last year, the AI Act rolls out its rules in stages. The next major checkpoint is August 2, when obligations for general-purpose AI (GPAI) models kick in. This category covers the likes of Google’s and OpenAI’s foundation models, as well as emerging players like Mistral.

From that date, GPAI developers must compile detailed technical documentation, obey EU copyright law, and supply summaries of the data used to train their algorithms.

Moreover, before these systems can go live, firms will need to run checks for bias, toxicity and stability. Those models deemed high-impact or posing systemic risk face even stricter duties: they will have to carry out comprehensive risk assessments, adversarial attack tests, report serious incidents to the Commission and disclose how energy-hungry their services are.

For many AI outfits, these new demands translate into hefty compliance bills.

And that’s just the start. They are also flying blind because the promised guidance to help them hit the new rules’ mark hasn’t appeared.

The so-called AI Code of Practice, slated for publication by May 2, never materialized, leaving developers in the dark about how to draft the required paperwork or set up toxicity tests.

In an open letter released last Thursday, 45 European tech groups urged the Commission to impose a two‑year “clock‑stop” ahead of August’s deadline, arguing that rushing ahead without clear standards will only sow confusion and possibly stifle innovation in Europe, where teams tackling regulation are generally meaner than their US counterparts.

“To address the uncertainty this situation is creating, we urge the Commission to propose a two-year ‘clock-stop’ on the AI Act before key obligations enter into force,” said the open letter.

They also want the rules simplified, so startups aren’t driven overseas by red tape.

The EU has discretion to deal with the concerns

So far, the European Commission has not signaled any intention to shift the August 2 date.

Yet EU digital chief Henna Virkkunen has vowed to publish the awaited Code of Practice before next month, acknowledging the scramble firms face.

Meanwhile, political heavyweights are chiming in. Sweden’s Prime Minister Ulf Kristersson labeled parts of the AI rulebook “confusing” and asked for a breather, while the tech lobby group CCIA Europe similarly called for a “stop-the-clock” move to grant legal certainty until the missing standards arrive.

“A bold ‘stop-the-clock’ intervention is urgently needed to give AI developers and deployers legal certainty, as long as necessary standards remain unavailable or delayed.”

CCIA Europe.

There’s precedent for such delays. In 2024, Brussels pushed back its Deforestation Regulation by a year; earlier this spring, it fast‑tracked amendments to corporate sustainability directives in under two months.

But to pull off a postponement for GPAI obligations, lawmakers would have to act swiftly; the European Parliament’s last plenary before summer recess starts the week of July 7, and any deal needs sealing before the July 10 cutoff.

That leaves a tight window, one that will test whether the EU possesses both the will and the agility to pause its AI ambitions without derailing them. Yet tech firms are already concerned that the bloc is overly restrictive when it comes to tech regulations, with firms like Meta and Google complaining that the rules hamper innovation.

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