BitMine Immersion Technologies (BMNR), a publicly traded company focused on Bitcoin (BTC) mining, has seen a dramatic 694.8% surge in its stock price following the announcement of its $250 million Ethereum (ETH) treasury strategy.
The firm has also appointed Tom Lee, CIO of Fundstrat Capital, as the chairman of its board of directors.
According to the press release, BitMine is set to raise $250 million through a private placement. The offering will involve the sale of over 55 million shares at $4.50 per share. The transaction is expected to close on July 3.
“The private placement will accelerate BitMine’s treasury holdings shortly after its first treasury purchase on June 9, 2025. FalconX, Kraken, and Galaxy Digital plan to partner with the Company to grow a world class Ethereum treasury strategy alongside existing custody partners, BitGo and Fidelity Digital,” BitMine’s CEO, Jonathan Bates, stated.
BitMine plans to use the net proceeds to acquire Ethereum as the company’s primary treasury reserve asset. By holding ETH, BitMine aims to position itself as one of the largest publicly traded holders of the second-largest cryptocurrency.
“A differentiating feature of Ethereum is the enabling of smart contracts and the majority of stablecoin payments, tokenized assets, and decentralized financial applications are transacted on Ethereum,” the firm noted.
This treasury will also provide the firm access to Ethereum’s native blockchain features, including staking and decentralized finance (DeFi) applications. These capabilities will enable BitMine to generate additional value from its ETH holdings while maintaining its focus on Bitcoin mining and other core business operations.
“Goal: make BitMine the largest publicly traded ETH holder, mirroring what MicroStrategy did for BTC, except with an asset that actually yields. Lee calls the model the “MicroStrategy of Ethereum,” analyst Eric Conner wrote.
Notably, the announcement led to a notable rise in the firm’s stock prices. Google Finance data showed that BMNR’s value appreciated by 694.8% to close at $33.9. The positive momentum continued in after-hours trading as the stock rose further by 40.4%.
The firm now joins SharpLink Gaming, Bit Digital, and BTCS, all of which have adopted Ethereum as a reserve asset.
The increasing number of companies choosing Ethereum over Bitcoin reflects a growing belief in Ethereum’s long-term potential. This confidence is particularly fueled by the latest growth in the stablecoin sector.
Tom Lee, now Chairman of BitMine, likened stablecoins to the ‘ChatGPT of crypto,’ emphasizing how they have quickly gained traction among consumers, merchants, and financial services providers.
Previously, Treasury Secretary Scott Bessent projected that the stablecoin market could grow to $2 trillion by 2028. Since Ethereum is the primary blockchain for stablecoin transactions, ETH is well-positioned to benefit from this growth.
“One of the key performance metrics (KPI) for BitMine going forward is to increase the value of ETH held per share. This can be achieved by a combination of reinvestment of the Company’s cash flows, capital markets activities, and by the change in value of ETH,” he added.
Lee is not alone in his optimism about Ethereum’s prospects. Experts foresee the altcoin reaching new heights as stablecoins gain increased attention.
“The recent movement regarding the GENIUS Act, which provided a long-awaited regulatory framework around stablecoins, has been a major catalyst for ETH’s recent performance. As the home to the majority of stablecoin volume, Ethereum stands to benefit a lot from this policy development due to its role in supporting the stablecoin infrastructure,” MEXC Research told BeInCrypto.
MEXC Research suggested that as risk sentiment improves with stabilizing geopolitical conditions and enhanced global liquidity, ETH is positioned to experience further growth in the coming weeks.
They forecasted that if macroeconomic factors remain favorable, ETH could potentially rise to $3,000 or even $3,300. However, an unexpected event, like a ‘black swan’ scenario, might cause a drop below $2,350, leading to a deeper correction towards $2,100.