DDC Enterprise Ltd adopts Bitcoin as strategic reserve asset, sets sights on 5,000 BTC over three years

FXStreet
Updated
Mitrade
coverImg
Source: DepositPhotos

  • DDC Enterprise Ltd unveiled a Bitcoin accumulation strategy in its shareholder letter, beginning with an initial purchase of 100 BTC.

  • The company aims to acquire 500 BTC within six months and targets 5,000 BTC over the next 36 months.

  • The move aligns with a growing trend of public companies adding Bitcoin to their treasuries, with total corporate holdings of 786,860 BTC.

DDC Enterprise Ltd (DDC) has officially joined the growing list of publicly traded companies embracing Bitcoin as a strategic reserve asset. In a shareholder letter released Thursday, the company outlined a long-term accumulation plan starting with an immediate purchase of 100 BTC. 

The company aims to acquire 500 BTC within six months and targets 5,000 BTC over the next 36 months. This move comes as corporate interest in Bitcoin continues to rise, with public companies now collectively holding over 786,000 BTC.

Public companies’ interest in BTC grows

On Thursday, DDC Enterprise Ltd, a cross-border consumer brand and e-commerce company between China and the United States, announced that it will adopt Bitcoin as a strategic reserve asset.

The announcement accompanied DDC Enterprise Ltd’s 2024 full-year results and was detailed in a Shareholder Letter from Founder, Chairwoman, and CEO Norma Chu. It highlighted the company’s strong financial performance and introduced a pioneering Bitcoin accumulation strategy to redefine long-term value creation.

The strategy begins with an immediate purchase of 100 BTC, with short-term goals to acquire 500 BTC within six months and an overall target to hit 5,000 BTC in 36 months.

The news is positive for Bitcoin and its prices as it indicates a growing acceptance of BTC as a strategic asset, boosting its legitimacy and potentially driving long-term adoption.

The chart below shows a growing trend of public companies adding Bitcoin to their treasuries, with total corporate holdings of 786,860 BTC.

Public companies BTC holding chart. Source: BitcoinTreasuries.net

Public companies' BTC holding chart. Source: BitcoinTreasuries.net

MicroStrategy (MSTR) is taking the lead with 568,840 BTC, followed by MARA Holding (MARA) with 48,237 BTC.

Top 10 companies BTC holding chart. Source: BitcoinTreasuries.net

Top 10 companies BTC holding chart. Source: BitcoinTreasuries.net

* The content presented above, whether from a third party or not, is considered as general advice only.  This article should not be construed as containing investment advice, investment recommendations, an offer of or solicitation for any transactions in financial instruments.

goTop
quote
Do you find this article useful?
Related Articles
placeholder
Bitcoin Price Holds Steady — Bullish Monthly Structure Suggests Rally ContinuationBitcoin price started trading in a range below the $108,800 zone. BTC is now consolidating and might aim for a move above the $108,000 resistance. Bitcoin started a downside correction from the
Author  NewsBTC
10 hours ago
Bitcoin price started trading in a range below the $108,800 zone. BTC is now consolidating and might aim for a move above the $108,000 resistance. Bitcoin started a downside correction from the
placeholder
Bitcoin Price Uptrend Intact — Extension Likely if Momentum HoldsBitcoin price started a fresh increase above the $107,500 zone. BTC is now consolidating and might aim for a move above the $108,800 resistance. Bitcoin started a fresh increase above the $107,500
Author  NewsBTC
6 Month 30 Day Mon
Bitcoin price started a fresh increase above the $107,500 zone. BTC is now consolidating and might aim for a move above the $108,800 resistance. Bitcoin started a fresh increase above the $107,500
placeholder
Trump Backs Bitcoin in Latest White House Speech – Best Crypto to Buy Before the Next Bull RunIn Friday’s White House press conference, Donald Trump yet again declared his support for Bitcoin, calling it ‘amazing’ and pointing out its growing use in the economy. It has
Author  NewsBTC
6 Month 30 Day Mon
In Friday’s White House press conference, Donald Trump yet again declared his support for Bitcoin, calling it ‘amazing’ and pointing out its growing use in the economy. It has
placeholder
Bitcoin Spot ETFs Register $2 Billion Inflows As Institutional Demand Surges – DetailsThe US Bitcoin spot ETFs logged over $2 billion in net inflows last week, marking a three-week streak of positive momentum. Despite a bearish start to June, with $128.81 million in net outflows
Author  NewsBTC
6 Month 30 Day Mon
The US Bitcoin spot ETFs logged over $2 billion in net inflows last week, marking a three-week streak of positive momentum. Despite a bearish start to June, with $128.81 million in net outflows
placeholder
Top 3 Price Prediction Bitcoin, Ethereum, Ripple: BTC inches away from record highs, ETH, XRP on verge of breakoutBitcoin (BTC) is hovering around $107,000 on Friday, just 4% from its all-time highs. Meanwhile, Ethereum (ETH) and Ripple (XRP) are approaching their major resistance zone, and a breakout here could spark renewed interest and potential gains on the horizon.
Author  FXStreet
6 Month 27 Day Fri
Bitcoin (BTC) is hovering around $107,000 on Friday, just 4% from its all-time highs. Meanwhile, Ethereum (ETH) and Ripple (XRP) are approaching their major resistance zone, and a breakout here could spark renewed interest and potential gains on the horizon.
Real-time Quote