Why Tencent Music Entertainment Plunged Almost 30% This Week

Shares of Tencent Music Entertainment (NYSE: TME) fell 28.8% this week through 3:30 p.m. Friday, according to data from S&P Global Market Intelligence.

Tencent Music is sometimes regarded as the "Spotify (NYSE: SPOT) of China," since it's the leading streaming music subscription service in the country. However, Tencent Music's business is a bit different, as it also generates revenue from social music interactions, such as karaoke tipping and other interactive services.

This week, Tencent Music held its fourth-quarter earnings. While the headline numbers themselves weren't bad, some concerns emerged over certain KPIs (key performance indicators). Management also said it would no longer disclose certain KPIs going forward, fueling more investor skepticism.

Subscriber deceleration overshadows a revenue beat

In the fourth quarter, Tencent Music grew revenue 15.9% to $1.24 billion, which beat expectations, while adjusted (non-GAAP) earnings per American Depositary Share (ADS) were up a lower 8.8%, just meeting expectations.

Whenever a company grows profits at a lower rate than revenues, it could suggest that it's feeling competitive pressure. Moreover, investors appeared concerned about the slowdown in the subscription business, which grew just 13.2%, down from roughly 17% in the prior quarter. In general, investors like to see more revenue from subscriptions, which are perceived as "recurring" and higher quality, rather than advertising or other services that may be cyclical or more fleeting.

Adding to the anxiety was Tencent Music saying that it would no longer disclose quarterly online music monthly active users (MAUs), the number of paying users, or average revenue per user (ARPU). Instead, Tencent Music will only disclose total paying users at the end of each year.

As justification, management wrote:

... our business model has significantly evolved in recent years. As advertising and other IP-related offerings scale, and as we offer multi-tiered membership for online music subscriptions, the business impact of each paid membership varies. As a result, we are increasingly focused on revenue and profit as our primary performance indicators.

Investors never tend to like it when management discloses less about a business, so it's no surprise the stock sold off.

Image source: Getty Images.

Has TME gotten too cheap?

After the sell-off, Tencent Music's stock trades at just 11.5 times trailing adjusted earnings per ADS.

That seems too cheap for the stock, which, even though revenue and earnings are slowing, did manage to grow adjusted earnings by close to 22% for the full year in 2025.

In short, the sell-off sparked by the removal of certain disclosures may create an opportunity for value investors to buy Tencent Music stock at a very cheap price today -- that is, for those comfortable owning Chinese stocks in their portfolio.

Billy Duberstein and/or his clients have no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Spotify Technology. The Motley Fool has a disclosure policy.