Is It Time to Buy Celsius Stock as Alani Nu Reinvigorates Growth?

Source The Motley Fool

Key Points

  • Celsius is seeing strong growth driven by Alani Nu.

  • Distribution and shelf space gains should help power growth in 2026.

  • 10 stocks we like better than Celsius ›

Last May, I predicted that a turnaround could be near for Celsius (NASDAQ: CELH) following its acquisition of Alani Nu.

With Alani helping drive growth, the stock has now more than doubled over the past year and just reported strong earnings results that led to a double upgrade from Bank of America, which took its rating from "underperform" to "buy."

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

Let's take a look at its recent results to see if the stock's momentum might continue.

Beverage cans on ice.

Image source: Getty Images.

Alani Nu once again fuels results

Alani Nu once again helped fuel Celsius' growth, with pro forma revenue surging 136% to $370 million. It also saw $45 million in sales from its recently acquired Rockstar brand, with another $6 million sales classified as other income. Celsius brand revenue, meanwhile, fell 7.7%, as the brand dealt with inventory timing.

Overall, company sales soared 117% to $721.6 million. Meanwhile, retail sales increased by 24.4%. Celsius brand retail sales were up 12.8%, while Alani Nu retail sales surged 76.9%. Rockstar's retail sales fell by 10.3%.

Sales in North America climbed 124% to $699.5 million. International sales, meanwhile, rose 9% to $22.1 million. The company is currently in 10 international markets and will look to expand its international presence.

Turning to profitability, adjusted earnings per share (EPS) jumped 86% to $0.26, while adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) climbed 113% to $134.1 million.

Looking ahead, Celsius expects its margins to improve with gross margins settling in the low-50% range after it fully integrates Alani and Rockstar. The company expects significant shelf space gains for both Alani and its Celsius brand, with much of it coming in the spring. It is also launching a non-carbonated line.

Is the stock still a buy?

The best time to buy a stock like Celsius is when it is seeing strong distribution gains. Alani saw a big jump throughout the year, but should have some more room as it transitions its distribution over to PepsiCo. Meanwhile, both the Alani and the Celsius brand will see shelf space gains this year.

Looking at valuation, the stock now trades at a forward price-to-earnings ratio (P/E) of around 34 times 2026 analyst estimates. That's reasonable given its growth, and I think investors can own Celsius over the next year. However, once the distribution gains are largely complete, growth slows and valuation multiples tend to shrink, so don't overstay your welcome in the stock.

Should you buy stock in Celsius right now?

Before you buy stock in Celsius, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Celsius wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $519,015!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,086,211!*

Now, it’s worth noting Stock Advisor’s total average return is 941% — a market-crushing outperformance compared to 194% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of March 3, 2026.

Bank of America is an advertising partner of Motley Fool Money. Geoffrey Seiler has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Celsius. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Ethereum (ETH) Price Closes Above $3,900 — Is a New All-Time High Possible Before 2024 Ends?Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
Author  Beincrypto
Dec 17, 2024
Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
Gold jumps over 2% toward $5,400 after US, Israel attack Iran Gold is on fire at the start of the week, a widely expected move, as investors seek harbor in the traditional store of value, following the continued US and Israel attacks on Iran.
Author  FXStreet
Yesterday 01: 12
Gold is on fire at the start of the week, a widely expected move, as investors seek harbor in the traditional store of value, following the continued US and Israel attacks on Iran.
placeholder
WTI Price Forecast: Retreats from seven-month top, still well bid near $71.00 markWest Texas Intermediate (WTI) US Crude Oil prices trim a part of strong intraday gains to levels beyond the $73.00 mark, or the highest since June 2025, touched this Monday in reaction to a dramatic escalation of geopolitical tensions in the Middle East.
Author  FXStreet
Yesterday 08: 55
West Texas Intermediate (WTI) US Crude Oil prices trim a part of strong intraday gains to levels beyond the $73.00 mark, or the highest since June 2025, touched this Monday in reaction to a dramatic escalation of geopolitical tensions in the Middle East.
placeholder
Gold rises for fifth day on Middle East tensions, modest USD pullbackGold (XAU/USD) catches fresh bids following the previous day's two-way price swings and trades with modest gains above the $5,350 level, during the Asian session on Tuesday.
Author  FXStreet
7 hours ago
Gold (XAU/USD) catches fresh bids following the previous day's two-way price swings and trades with modest gains above the $5,350 level, during the Asian session on Tuesday.
goTop
quote