Forget Tech Stocks: The Crypto Exchange That's More Profitable Than AI Startups

Source The Motley Fool

Key Points

  • During crypto bull markets, Coinbase typically experiences a surge in profitability and a huge uptick in trading revenue.

  • Coinbase has a new "everything exchange" strategy designed to act as a buffer during down and sideways markets.

  • Despite increasing profitability, Coinbase stock is down 40% over the past 12 months.

  • 10 stocks we like better than Coinbase Global ›

Tech investors have a big decision to make these days. Should they chase after high-growth artificial intelligence (AI) start-ups with little in the way of profitability, or should they focus on entrenched tech leaders with billions of dollars in profits flowing in each year?

If revenue and profitability matter to you as an investor, then it's impossible not to sit up and take notice of Coinbase Global (NASDAQ: COIN). It's now on pace to post more than $2.5 billion in net income each year. And it has a brand-new "everything exchange" strategy that is positioning it for future growth ahead.

Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »

Coinbase financial results

In 3Q 2025, Coinbase posted $1.87 billion in revenue, topping Wall Street analyst expectations. And it did so via a resurgence in retail and institutional trading on its crypto platform. Total transaction revenue came in at $1 billion for the quarter. That's a robust 37% increase from the prior quarter. When the crypto market heats up, so does Coinbase.

Trader with laptop on Wall Street.

Image source: Getty Images.

By way of comparison, most AI start-ups are still struggling to find their footing. They are spending tons of money on infrastructure, computing power, research, and talent -- but are not necessarily seeing any return on that investment. At least, not yet.

And that means many of these start-ups are operating at a huge loss, despite all the buzz and hype around them. Take OpenAI, for example. While revenue is reportedly buzzing along at an annual rate of $20 billion, the company is still operating at a massive loss. Based on numbers reported by Microsoft (NASDAQ: MSFT), it appears that OpenAI may be posting a loss of as much as $11.5 billion per quarter.

The "everything exchange"

That's why it's worth taking a closer look at Coinbase. The company has a proven ability to make money during crypto market upswings. That's obvious -- when Bitcoin (CRYPTO: BTC) and Ethereum (CRYPTO: ETH) are booming, the entire market moves up, and crypto investors rush to deploy capital on the Coinbase trading platform.

And now Coinbase has found out a way to make money when the market turns sideways or down. It's called the "everything exchange" strategy, and it's designed to make many more digital assets tradable on the exchange. These include tokenized equities, which are simply stocks that can be managed and traded 24/7 on a blockchain. And it also includes a move into prediction markets, which have become one of the hottest areas of the crypto market.

But is Coinbase a good investment?

Unfortunately, Coinbase's stock market performance has been unspectacular, to say the least. COIN stock is down 27% in 2026, and a shocking 40% over the past 12 months. That's due, in no small part, to the fact that market bellwethers Bitcoin and Ethereum are also down big over the past few months. Bitcoin, for example, is now down 45% from its October all-time high of $126,000.

So if you're planning to invest in Coinbase, it's important to keep in mind the cyclical nature of the crypto market. There's no guarantee that Coinbase's "everything exchange" strategy will work during down markets. But if it does -- and it's a big "if" -- this highly profitable crypto exchange might just end up being one of the best investments you make in 2026.

Should you buy stock in Coinbase Global right now?

Before you buy stock in Coinbase Global, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coinbase Global wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $443,299!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,136,601!*

Now, it’s worth noting Stock Advisor’s total average return is 914% — a market-crushing outperformance compared to 195% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of February 9, 2026.

Dominic Basulto has positions in Bitcoin and Ethereum. The Motley Fool has positions in and recommends Bitcoin, Ethereum, and Microsoft. The Motley Fool recommends Coinbase Global. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Ethereum (ETH) Price Closes Above $3,900 — Is a New All-Time High Possible Before 2024 Ends?Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
Author  Beincrypto
Dec 17, 2024
Once again, the price of Ethereum (ETH) has risen above $3,900. This bounce has hinted at a further price increase for the altcoin before the end of the year.
placeholder
Markets in 2026: Will gold, Bitcoin, and the U.S. dollar make history again? — These are how leading institutions thinkAfter a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
Author  Insights
Dec 25, 2025
After a turbulent 2025, what lies ahead for commodities, forex, and cryptocurrency markets in 2026?
placeholder
Bitcoin options open interest hits $74.1B, topping futures volume for the first time: CheckonchainBitcoin options open interest hit $74.1B vs. $65.2B futures as BTC trades at $93,189; Checkonchain flags IBIT/Deribit concentration and a 15% hashrate drop.
Author  Mitrade
Jan 20, Tue
Bitcoin options open interest hit $74.1B vs. $65.2B futures as BTC trades at $93,189; Checkonchain flags IBIT/Deribit concentration and a 15% hashrate drop.
placeholder
Ethereum Price Forecast: ETH faces heavy distribution as price slips below average cost basis of investorsEthereum (ETH) extended its decline on Wednesday, dropping more than 5% over the past 24 hours toward the $2,100 level, which is below the $2,310 average cost basis or realized price of investors, according to CryptoQuant's data.
Author  FXStreet
Feb 05, Thu
Ethereum (ETH) extended its decline on Wednesday, dropping more than 5% over the past 24 hours toward the $2,100 level, which is below the $2,310 average cost basis or realized price of investors, according to CryptoQuant's data.
placeholder
Bitcoin Surrenders $65,000 as Analysts Warn of ‘Structural’ Market BreakBitcoin plunges 11% to break $65k as analysts term the crash "structural," citing a $1 trillion market wipeout and $2.09 billion in daily liquidations.
Author  Mitrade
Feb 06, Fri
Bitcoin plunges 11% to break $65k as analysts term the crash "structural," citing a $1 trillion market wipeout and $2.09 billion in daily liquidations.
goTop
quote