1 Warren Buffett Stock Down 7% to Buy Now and Hold Forever

Source The Motley Fool

Key Points

  • Coca-Cola is one of Berkshire Hathaway's top holdings.

  • Coke has increased its dividend annually for 63 consecutive years.

  • 10 stocks we like better than Coca-Cola ›

Famed investor Warren Buffett and the company he has led for decades, Berkshire Hathaway, have achieved success that has made their investment moves some of the most closely watched in the stock market. If you're looking for a Berkshire stock to buy and hold forever, look no further than Coca-Cola (NYSE: KO).

Over the past 12 months, Coca-Cola's stock is down close to 7%, while the S&P 500 is up by approximately 16%. Despite its underperformance during that time, Coca-Cola remains a valuable addition to most investors' portfolios, especially those seeking consistent and reliable income.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »

Someone on a beach sipping soda out of bottle through a straw.

Image source: Getty Images.

With its maturity, it's unrealistic to expect consistent double-digit annual gains from Coca-Cola's stock. If you're investing in Coca-Cola, the focus should be on its dividend. At the time of this writing on Sept. 24, Coca-Cola's dividend yield is 3.1%, more than double the S&P 500 average.

The above-average dividend is great, but the appeal of holding onto Coca-Cola's stock for the long haul lies in its commitment to consistently increasing its annual dividend. Coca-Cola is a Dividend King (a company with at least 50 consecutive years of dividend increases), with 63 consecutive years of dividend raises.

When you invest in Coca-Cola, you know you're investing in a well-established industry leader that has stood the test of time. Its products are in virtually every corner of the world, and the company has demonstrated its commitment to adapting its portfolio to meet changing consumer preferences. That's a recipe for longevity, which is why I personally plan to hold Coca-Cola for the long haul.

Should you invest $1,000 in Coca-Cola right now?

Before you buy stock in Coca-Cola, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Coca-Cola wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $652,872!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,092,280!*

Now, it’s worth noting Stock Advisor’s total average return is 1,062% — a market-crushing outperformance compared to 189% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of September 22, 2025

Stefon Walters has positions in Coca-Cola. The Motley Fool has positions in and recommends Berkshire Hathaway. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Trump Signs Order, TikTok U.S. Divestiture Officially BeginsPresident Donald Trump signed an executive order on Thursday formally approving the divestiture of TikTok’s U.S. operations, paving the way for the long-anticipated deal.
Author  TradingKey
Yesterday 09: 39
President Donald Trump signed an executive order on Thursday formally approving the divestiture of TikTok’s U.S. operations, paving the way for the long-anticipated deal.
placeholder
Bitcoin On The Brink: Analyst Warns This Key Level Must HoldCrypto analyst said that Bitcoin’s pullback is tracking a familiar seasonal and structural script—and that the market’s next major impulse hinges on a clearly defined support range.
Author  NewsBTC
Yesterday 09: 26
Crypto analyst said that Bitcoin’s pullback is tracking a familiar seasonal and structural script—and that the market’s next major impulse hinges on a clearly defined support range.
placeholder
Forex Today: US Dollar rally loses steam as focus shifts to inflation dataFollowing a two-day rally, the US Dollar (USD) Index stays in a consolidation phase below 98.50 in the European morning on Friday.
Author  FXStreet
Yesterday 08: 00
Following a two-day rally, the US Dollar (USD) Index stays in a consolidation phase below 98.50 in the European morning on Friday.
placeholder
ETH Whales Buy the Dip as Ethereum Breaks $4,000 SupportEthereum (ETH) whales are capitalizing on falling prices as the second-largest cryptocurrency continues to trend downward, breaking the critical $4,000 level.
Author  Beincrypto
Yesterday 07: 54
Ethereum (ETH) whales are capitalizing on falling prices as the second-largest cryptocurrency continues to trend downward, breaking the critical $4,000 level.
placeholder
Soft September Tokyo CPI Doesn’t Mean a Softer Stance as Yen StabilizesBloomberg economists said the soft Tokyo CPI won’t derail the BOJ’s path.
Author  TradingKey
Yesterday 07: 50
Bloomberg economists said the soft Tokyo CPI won’t derail the BOJ’s path.
goTop
quote