Why Amazon Stock Plummeted Today

Source Motley_fool

Key Points

  • The tech/retail giant is about to come under greater regulatory scrutiny in a huge market.

  • Meanwhile, an analyst downgraded his recommendation on its stock.

  • 10 stocks we like better than Amazon ›

A regulatory development across the Atlantic Ocean and an analyst's recommendation downgrade were deciding factors in the decline of Amazon (NASDAQ: AMZN) stock on Tuesday. On those less-than-encouraging pieces of news they sold out of the mighty retail and tech company to leave it with a more than 4% loss in share price on the day.

A regulatory upgrade, and an analyst downgrade

That day, the European Union (EU) designated 19 large tech companies -- including Amazon and peers like Microsoft and Alphabet's Google Cloud -- as "critical" technology partners for the bloc's financial industry.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

Person staring at downward trending graph on a laptop.

Image source: Getty Images.

This brings them under the direct supervision of EU regulators. Those officials tend to be more aggressive about trying to limit the power of tech giants than their American counterparts.

Separately, before market open Rothschild Redburn's Alex Haissl pulled the lever on that Amazon downgrade. He now believes it's neutral, down a full peg from his previous buy, and has set the price target at $250 per share.

Incidentally, Haissl also made the same downgrade to his evaluation of Microsoft stock.

One of his concerns about such companies is their commitment to developing artificial intelligence (AI) capabilities. Of generative AI, Haissl was quoted by Bloomberg as saying that its "margins already assume longer depreciation schedules of five to six years, versus just three years in the early cloud era."

"On a like-for-like basis, this means capital intensity for gen-AI is significantly higher, while pricing power is notably weaker," he added.

Neither is a deal breaker

AI is unquestionably a drain on financial and other resources, so to a degree, Haissl's concern is warranted. Yet I don't think this will be much of a drag on Amazon stock, given the company's already strong tech foundation and its considerable resources.

And as a business accustomed to regulatory scrutiny at this point, the potentially enhanced EU oversight wouldn't deter me from Amazon either. To me, particularly given the company's enduring success with cloud business Amazon Web Services, it remains a buy candidate.

Should you invest $1,000 in Amazon right now?

Before you buy stock in Amazon, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Amazon wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $594,786!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,143,832!*

Now, it’s worth noting Stock Advisor’s total average return is 1,021% — a market-crushing outperformance compared to 190% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of November 17, 2025

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Amazon, and Microsoft. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Bitcoin Must Clear This Critical Cost Basis Level For Continued Upside, Analyst SaysIn a recent CryptoQuant Quicktake post, contributor Crazzyblockk highlighted key Bitcoin (BTC) cost basis zones that the leading cryptocurrency must clear – or avoid breaking below – to
Author  NewsBTC
Apr 23, Wed
In a recent CryptoQuant Quicktake post, contributor Crazzyblockk highlighted key Bitcoin (BTC) cost basis zones that the leading cryptocurrency must clear – or avoid breaking below – to
placeholder
Bitcoin Plunges Below $100,000: Market Panic Intensifies as Analysts Warn of Bear Market AheadBitcoin's price has plummeted beneath the $100,000 mark, reflecting increased caution in the market toward risk assets. With large investment funds and corporate treasuries pulling back, signs of a bear market are becoming apparent, leading analysts to note a significant decline in market sentiment. Concurrently, demand for protective options in the derivatives market has surged, indicating heightened investor fears about future price movements. Despite Bitcoin maintaining some gains since the beginning of the year, recent trends raise concerns, necessitating close attention to upcoming critical support levels.
Author  Mitrade
Nov 14, Fri
Bitcoin's price has plummeted beneath the $100,000 mark, reflecting increased caution in the market toward risk assets. With large investment funds and corporate treasuries pulling back, signs of a bear market are becoming apparent, leading analysts to note a significant decline in market sentiment. Concurrently, demand for protective options in the derivatives market has surged, indicating heightened investor fears about future price movements. Despite Bitcoin maintaining some gains since the beginning of the year, recent trends raise concerns, necessitating close attention to upcoming critical support levels.
placeholder
Nvidia Earnings in Focus as Asian Markets Cautiously Await Key Economic DataAsian stock markets are on edge as investors eye Nvidia’s upcoming earnings report amid speculation surrounding interest rates and the broader implications for the AI stock rally and U.S. economic indicators.
Author  Mitrade
Nov 17, Mon
Asian stock markets are on edge as investors eye Nvidia’s upcoming earnings report amid speculation surrounding interest rates and the broader implications for the AI stock rally and U.S. economic indicators.
placeholder
Yen Plummets to Nine-Month Low as Fed Rate Cut Bets FadeThe yen hits a nine-month low against the dollar, driven by declining expectations for a Federal Reserve rate cut. Japanese officials express concern over the rapid currency depreciation and economic impact.
Author  Mitrade
Yesterday 01: 59
The yen hits a nine-month low against the dollar, driven by declining expectations for a Federal Reserve rate cut. Japanese officials express concern over the rapid currency depreciation and economic impact.
placeholder
Bitcoin Breaks Below $92,000 as Traders Debate Whether 4-Year Cycle Pattern Is Driving Sell-OffBitcoin (BTC-USD) extended its losses on Monday, slipping below the $92,000 mark and pushing its decline from October’s all-time high to more than 26%. The ongoing downturn has reignited a key debate among traders: Is this a short-term correction, or the start of a prolonged bear market driven by Bitcoin’s historical four-year cycle?
Author  Mitrade
19 hours ago
Bitcoin (BTC-USD) extended its losses on Monday, slipping below the $92,000 mark and pushing its decline from October’s all-time high to more than 26%. The ongoing downturn has reignited a key debate among traders: Is this a short-term correction, or the start of a prolonged bear market driven by Bitcoin’s historical four-year cycle?
goTop
quote