Has Apple Lost Its Magic?

Apple's (NASDAQ: AAPL) newest products are out, and it's hard to see this as a needle mover for the tech giant. New iPhones are nice, but they don't do anything to improve the refresh cycle. Features like language translation on AirPods are great, but they have been available on other devices for years. In this video, Travis Hoium shows how the trends are going for Apple's business.

*Stock prices used were end-of-day prices of Sept. 10, 2025. The video was published on Sept. 11, 2025.

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Travis Hoium has positions in Alphabet. The Motley Fool has positions in and recommends Alphabet and Apple. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.