Binance bets on livestreaming to fend off rising exchange competition

The world’s largest exchange, Binance, has launched Live Trading on its social platform, Binance Square. In an announcement today, the firm said the feature will empower its community.

According to the announcement, the Live Trading feature allows verified creators on Binance Square to livestream their trading strategies to users. The users can also place futures or spot trades directly within the live stream.

By introducing this feature, the exchange plans to make crypto trading more accessible and engaging with the friction between learning a trading strategy and executing it completely removed.

The announcement reads:

“This feature is part of our ongoing commitment to provide cutting-edge tools and resources to empower our community and make trading more accessible and engaging for users globally.”

The Live Trading feature is similar to the one released by Solana-based memecoin launchpad Pump.fun in early 2025. At the time, the feature generated controversy for its abuse, leading to Pump.fun shutting it down before reopening in April with more safety restrictions.

However, Binance’s Live Trading focuses on helping users copy and execute trading strategies from experienced traders. The firm highlighted the several benefits of the Live Trading feature, noting that it will allow users to connect with the creators on Binance Square and gain real-time insights from them.

This is expected to improve understanding of the crypto market and enable global crypto adoption while also allowing users who participate in such live streaming to gain more knowledge about strategies for crypto trading. The feature is already live on the Binance app and website.

How the Live Stream feature works

Meanwhile, the Binance announcement also included a comprehensive explainer of how the feature works for users and creators. According to the explainer, users can join a livestream and check the Strategy Tab to find trades that the creators share during the session.

By selecting any trade, they get to see all the details, such as order size, pair, and direction, and can easily place their order, which copies the exact trade directly from the stream.

Creators can share up to 100 spot or futures trades during a live session and pin trades in the strategy cards for viewers to gain easy access. Interestingly, this comes with perks for the creators, who earn 50% of trading fees when users copy their strategies from the live stream.

The announcement added that creators can get more visibility by participating in Live Trading Competitors and other events organized by the exchange. However, only traders with at least 1,000 followers on Binance Square qualify to be creators.

For experienced traders who do not have the required followers to be eligible for the feature, Binance is offering participation in its Binance Square Live Trading Incubation Program.

Binance’s new products and features to help market dominance

Meanwhile, Live Trading continues a trend of new features and products that Binance has launched in the past few months. The exchange recently launched Grid Trading 2.0, a feature that allows users to customize bot settings and optimize trading experience.

This week alone, it has also integrated Bio Protocol on Base Network while introducing new offers through Binance Earn. It also recently added the World Liberty Financial stablecoin USD1 to the Earn, Buy Crypto, Convert, and Margin products.

One of the key features that the exchange has launched recently is Binance Alpha, a platform within the Binance wallet that spotlights early crypto projects that have potential, allowing users to buy tokens of such projects.

All these new features appear to be part of the exchange’s effort to remain dominant as competitors continue encroaching on its market share. According to Token Insight, Binance remains the largest crypto exchange, with 36.5% of the market share for spot trading in Q1 of 2025. Interestingly, it also dominated derivatives trading with 45% of the market share.

However, its spot market shares declined by 1.38% in 2025 Q1, and it has faced some headwinds due to reports of links to the Trump family and the poor performance of new tokens listed on the exchange.

Those headwinds could become more serious as competing exchanges continue to expand. For instance, Robinhood recently bought BitStamp while Kraken acquired Ninja Traders, deals that could expand their product offerings and attract more users.

Your crypto news deserves attention - KEY Difference Wire puts you on 250+ top sites