Binance Coin (BNB) Extends Pullback as Meme-Coin Rug Pulls Sting BNB Chain

Binance Coin (BNB) has fallen sharply this week, sliding 5% in the past 24 hours and over 12% in the last seven days, as new scam alerts and a high-profile memecoin rug pull shake confidence in the BNB Chain ecosystem. The token currently trades around $1,060, marking its lowest level in nearly a month.

The downturn comes as Binance co-founders Changpeng “CZ” Zhao and Yi He warn investors about a wave of phishing scams and fake memecoin airdrops spreading through social media.

CZ and Yi He Sound the Alarm

CZ took to X to issue a direct warning, “Official accounts do not endorse any particular memecoin.” He cautioned users against interacting with suspicious contract addresses or promotional posts, noting that scammers increasingly exploit verified profiles to appear legitimate.

Yi He echoed these concerns, reminding traders that responsibility also lies with users. “Please, while everyone is doing on-chain investments, also take responsibility for your own actions,” she stated.

The recent “Sir Pancake” scam, a fake token that generated $20 million in volume before collapsing, shows the scale of the problem. Data suggests that roughly 2.5% of new tokens launched on BNB Chain since 2022 have exhibited scam-like behavior, often disappearing within hours of launch.

Meme-Coin Frenzy Tests Binance Coin (BNB) Investors

BNB Chain has become a hub for meme coin speculation, but with enthusiasm comes risk. The latest wave of exploits shows that even platforms with strong security reputations remain vulnerable when hype outpaces due diligence.

Tokens launched on the BNB Chain have produced massive gains, one trader converted $3,500 into nearly $7.9 million in just days. That frenzy has fueled ecosystem activity and attracted speculative capital, but it has also exposed Binance Coin (BNB) and its holders to heightened risk.

Binance Coin (BNB) saw its bullish momentum reach new heights earlier this cycle, with some analysts projecting a run toward $1,500 and beyond. A recent forecast suggested BNB could hit up to $1,610.44 at its peak. BNB did indeed register a fresh all-time high above $1,200 in early October 2025.

However, the euphoria has cooled as broader market conditions turned sour and infrastructure issues crept in. Binance Coin has slipped back toward $1,100 as the crypto market pulled back, and the BNB Chain faced multiple disruptions, including scam projects that have significantly exposed BNB investors.

Cover image from ChatGPT, BNBUSD chart from Tradingview