Bithumb Debut Sends Euler (EUL) Prices Up 44% Amid DeFi Boom

South Korea’s second-largest cryptocurrency exchange, Bithumb, announced today that it will be listing Euler (EUL) on its spot trading platform. 

The announcement comes as the Euler network continues to gain traction in the decentralized finance (DeFi) space, attracting attention from major exchanges and achieving record levels of total value locked (TVL).

Bithumb Listing Triggers Double-Digit Rally For EUL 

Euler is a decentralized finance (DeFi) protocol on the Ethereum (ETH) network that lets users lend, borrow, and trade crypto assets. Its governance token, EUL, is used for voting and ecosystem incentives.

According to the announcement on Bithumb’s official website, EUL will be available to trade against the Korean Won (KRW). The exchange notified its users that trading will begin at 5:00 PM Korean Standard Time (KST).

The exchange confirmed that EUL will be supported only on the Ethereum network. The reference price for the listing has been set at 12,930 KRW. 

“In compliance with the Travel Rule, deposits and withdrawals are supported only through virtual asset service providers (VASPs) exchanges supported by Bithumb. If assets are deposited through an exchange not included in the list of supported external exchanges, the deposit will not be processed, and it may take a long time to return the unprocessed deposit,” Bithumb added.

Euler’s listing adds another altcoin option for South Korean investors at a time when domestic exchanges are competing to diversify their offerings. Meanwhile, as observed with many altcoins, EUL also saw a price jump after the announcement.

Market data showed the price surged nearly 44% from $9.6 to $13.8. As of press time, it has stabilized at $12.7, reflecting a 31.55% gain. 

The price pump also positioned EUL as the top gainer among the top 300 cryptocurrencies on CoinGecko. Furthermore, the trading volume rose 251% to $8.5 million. HTX accounted for the majority of this activity.

The listing is another milestone for EUL and came nearly a month after the leading US-based exchange, Coinbase, also added trading support for the altcoin.

Besides the price, the network itself has seen substantial growth. Data from DefiLama revealed that Euler’s TVL reached a new all-time high (ATH) of $1.52 billion today. This represents a nearly 15-fold increase since the beginning of 2025.

Financial metrics further highlight Euler’s momentum. Token Terminal data indicated that the protocol’s revenue and fees have grown over 500%in 2025, reflecting strong user adoption. With strong network growth, rising financial metrics, and increasing exchange support, EUL continues to attract attention as one of the more dynamic altcoins in 2025.