The company is launching a new midsize vehicle that it believes can help lead to more growth.
It's diversifying its operations by also leaning into robotaxis and aiming to generate revenue from services.
However, Lucid has an uphill battle as last year it incurred an operating loss of $3.5 billion.
Electric vehicle (EV) company Lucid Group (NASDAQ: LCID) hasn't been a good buy in recent years, and that's putting it lightly. Its valuation today is a fraction of what it was when it first went public, nearly five years ago. And even over the past 12 months, the stock has still incurred massive losses of more than 50%.
But the good news is that there can potentially be a contrarian case to be made at this stage for investing in the company. While it's still a risky investment, here's why the automotive stock might have the potential to turn things around in the future.
Will AI create the world's first trillionaire? Our team just released a report on the one little-known company, called an "Indispensable Monopoly" providing the critical technology Nvidia and Intel both need. Continue »
Image source: Getty Images.
EVs have typically catered to higher-income consumers, but Lucid is looking at making them more affordable, which will help the business scale its operations. The company is launching a new midsize vehicle that will cost around $50,000, in line with competitors' pricing for entry-level vehicles.
The company is also diversifying its revenue stream and is turning to robotaxis to drive further growth. It recently unveiled a concept for a two-seat robotaxi, although it didn't specify when it might be available. Lucid has also partnered with Uber and Nuro on an autonomous robotaxi program centered around its Gravity SUV, which is expected to launch later this year.
Plus, in the near future, Lucid plans to generate around $1 billion in annual revenue from software subscriptions and other services, in a further attempt to diversify its cash flow.
Last year, Lucid incurred an operating loss of $3.5 billion, on revenue of a little under $1.4 billion. While the company has experienced strong growth as sales rose by 68% in 2025, the big concern is the feasibility of its operations. With losses such as these, it can be difficult for investors to want to take a chance on the company.
There is a potential path for Lucid to improve its financials and become a better investment down the road through its diversification strategy. However, it won't be easy, and it's definitely not a guarantee. But with management focused on diversifying, scaling, and generating more revenue, there's reason for some optimism.
For most growth investors, Lucid is probably too risky a stock to own, and you may be better off just keeping it on your watch list. But if you have a high risk tolerance and can stand the volatility that comes with it, it could make for an intriguing contrarian buy.
Before you buy stock in Lucid Group, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Lucid Group wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $513,407!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,123,237!*
Now, it’s worth noting Stock Advisor’s total average return is 938% — a market-crushing outperformance compared to 188% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of March 17, 2026.
David Jagielski, CPA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Uber Technologies. The Motley Fool has a disclosure policy.