Why Wayfair Stock Soared Today

Source The Motley Fool

Key Points

  • Wayfair stock surges on an earnings beat.

  • Shares topped $100 for the first time since early 2022.

  • Short-sellers look to be covering their positions today.

  • 10 stocks we like better than Wayfair ›

Online furniture retailer Wayfair (NYSE: W) reported a solid quarter today, and shares soared. The stock hit more than a three-year high and surpassed $100 per share for the first time since early 2022.

Wayfair stock was trading near the morning high, up by 20.1% as of 10:40 a.m. ET.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now, when you join Stock Advisor. See the stocks »

A person looks at a laptop and holds a credit card.

Image source: Getty Images.

A short squeeze is boosting the stock

It appears a short squeeze is underway with Wayfair stock today. The stock had about 20% of its shares sold short as of mid-October, according to MarketWatch. That helps explain the sharp reaction to earnings.

Wayfair reported sales up 8.1% year over year. Revenue and adjusted earnings per share (EPS) both exceeded analyst estimates. CEO Niraj Shah called the quarter a "great success," and noted the company accelerated market share gains during the period.

The results were solid, but the market reaction looks to be driven by the short squeeze as short-sellers cover positions. Long-term investors should be happy, though, as Wayfair's business fundamentals have improved. The company generated $93 million in free cash flow versus negative free cash flow in the year-ago period.

While the high short interest resulted in an oversize stock surge, Wayfair does now seem to have its business is a good place.

Should you invest $1,000 in Wayfair right now?

Before you buy stock in Wayfair, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Wayfair wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $590,287!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,173,807!*

Now, it’s worth noting Stock Advisor’s total average return is 1,047% — a market-crushing outperformance compared to 195% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of October 27, 2025

Howard Smith has no position in any of the stocks mentioned. The Motley Fool recommends Wayfair. The Motley Fool has a disclosure policy.

Disclaimer: For information purposes only. Past performance is not indicative of future results.
placeholder
Gold Price Forecast: XAU/USD gains momentum to near $3,650, eyes on US CPI releaseThe Gold price (XAU/USD) gains momentum to near $3,645 during the early Asian session on Thursday.
Author  FXStreet
Sep 11, Thu
The Gold price (XAU/USD) gains momentum to near $3,645 during the early Asian session on Thursday.
placeholder
Silver Price Forecast: XAG/USD plummets below $48 on US-China trade deal optimismSilver price (XAG/USD) trades 1.5% lower, slightly below $48.00 during the late Asian trading session on Monday.
Author  FXStreet
Oct 27, Mon
Silver price (XAG/USD) trades 1.5% lower, slightly below $48.00 during the late Asian trading session on Monday.
placeholder
Fed’s October Rate Cut: Easing Cycle Continues, Gold Likely to Keep RisingLooking ahead, the Federal Reserve's interest rate meeting on 29 October will be a pivotal event shaping gold price trends.
Author  TradingKey
Oct 27, Mon
Looking ahead, the Federal Reserve's interest rate meeting on 29 October will be a pivotal event shaping gold price trends.
placeholder
4 US Economic Events with Crypto Implications This WeekThis week will be action-packed, with multiple US economic events scheduled that are poised to influence traders’ and investors’ portfolios.
Author  Beincrypto
Oct 27, Mon
This week will be action-packed, with multiple US economic events scheduled that are poised to influence traders’ and investors’ portfolios.
placeholder
Microsoft Q1 Earnings Preview: AI-Powered Cloud Growth Fuels Wall Street’s “Zero Sell” ConsensusMicrosoft has beaten EPS estimates in nine of the past ten quarters. If Q3 delivers strong results, it would mark the 10th consecutive beat.
Author  TradingKey
15 hours ago
Microsoft has beaten EPS estimates in nine of the past ten quarters. If Q3 delivers strong results, it would mark the 10th consecutive beat.
goTop
quote