Siri AI Delay Sparks Sell-Off—Apple Shares Drop on Missed AI Expectations

TradingKey - On June 9, Eastern Time, Apple acknowledged at its WWDC 2025 developer conference that several AI-enhanced features for Siri would not be released in the near term. This announcement triggered investor concerns over the company’s AI development timeline. Affected by the

sentiment, Apple’s stock fell more than 2% during the session, closing down 1.21% at USD 201.45.

Although Apple had built expectations ahead of the event with signals that its software would undergo "the biggest change in years," the actual announcements delivered limited AI-related highlights, leading some investors to interpret the outcome as “below expectations.”

In contrast, recent major AI updates from Google, OpenAI, and Meta have further raised market expectations for generative AI adoption.

Goldman Sachs noted that Apple’s progress in generative AI has “lacked breakthrough moments,” and in particular, the delay of Siri upgrades could weaken its competitive edge against offerings like Google’s Gemini and OpenAI’s large models in the near term.

Morgan Stanley observed that Apple appears to be focusing more on underlying technology integration rather than directly matching competitor features. While this approach aligns with long-term ecosystem logic, it may, in the short term, amplify investor concerns about Apple’s ability to monetize AI effectively.

Although this year’s event failed to deliver a clear wow factor, investors are still awaiting concrete details on how Apple plans to integrate AI into its hardware ecosystem.