Alibaba 2025Q1 Earnings Preview: Investors are Hopeful, but the Uncertainties Remain

TradingKey - Alibaba will release its earnings for the first quarter of the fiscal 2025 on August 29th before the bell.

Without doubts, Alibaba earnings are the most anticipated within the Chinese stock universe, as they can be seen as a mirror image of the overall consumer sentiment in the country.

The stock price of the company is up 46% mostly due to the recent AI progress, but it has been rather flat in the recent months.

Even though the earnings are still not released, the fact that their announcement will be on Friday, instead of the usual mid-week, has already made investors raise their eyebrows. So, what shall we pay attention to on Friday?

AI and Cloud

Alibaba’s aggressive investment in AI and cloud infrastructure (planned to exceed the past decade’s investment over the next three years) is a focal point for the future of the company. Q4 2025 saw Alibaba Cloud revenue up 18% year-over-year, with public cloud and AI products as key contributors. While revenue growth is robust, monetization beyond cloud infrastructure remains uncertain, and increased capital expenditures could pressure margins.

Alibaba may discuss enhancements to its LLMs, including new versions of Qwen and adoption of the model from various industries and clients.

E-commerce

Investors will look for signs of sustained user growth and spending, particularly in Taobao and Tmall, as well as progress in international markets via the global AliExpress and the Turkish Trendyol. Stabilization of market share and improved monetization through fees and marketing tools are critical.

For the food delivery business, there was recent news of a strong momentum of ele.me, thus investors will track this development too. Other hot topic would be the level of consumer incentives, which is often a major headwind for profitability.

Divestment in non-core assets

Alibaba’s recently announced the intent to spin off its Banma Network Technology unit via an IPO on the Hong Kong Stock Exchange, reducing its stake from 44.72% to over 30%, aligning with its strategy to exit non-core businesses. This suggests divestment activity remains active and is likely to be further discussed on the call on Friday.

Return to Shareholders

Alibaba has been active in share buybacks, reducing its share count by 5% in the recent quarters, demonstrating the conviction of the management that the stock is undervalued. The company also increased its annual dividend by 5% to $1.05 per ADS. These moves signal confidence but as the AI investments intensify, BABA may need to sacrifice the generous shareholder returns.

Conclusion

Chinese equities are in good shape, but BABA earnings is a major test ahead. The e-commerce business aside, the company is in early stages of catching up its American peers when it comes to AI and cloud, thus the optimistic sentiment prevails. However, this also comes with the risk of margin headwinds.

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