Dogecoin Revival? Elon Musk’s X Set To Launch Trading Features

Dogecoin may finally get its mainstream moment as Elon Musk’s quest to turn X—née Twitter—into a WeChat-style “everything app” reaches its most ambitious stage yet. In a wide-ranging interview with the Financial Times, chief executive Linda Yaccarino confirmed that users “will soon be able to make investments or trades” without leaving the platform, an upgrade that will sit inside a forthcoming digital wallet branded X Money.

The product, due to launch first in the United States later this year, will roll out in partnership with Visa and will eventually extend to peer-to-peer transfers, e-commerce check-outs and, crucially, a brokerage layer for stocks, ETFs and crypto-assets. Yaccarino framed the move as the logical next step in X’s metamorphosis.

“You’ll be able to come to X and transact your whole financial life on the platform,” she told an audience at CES in January, adding that the team is also “exploring” an X-branded debit or credit card that could arrive before year-end. The company has already secured money-transmitter licenses in forty-one states and the District of Columbia, though New York remains a conspicuous hold-out—a gap that state lawmakers are urging regulators not to fill until consumer-protection questions are settled.

A Ready-Made Dogecoin On-Ramp

For the crypto market the headline is obvious: an in-app trading rail built by Dogecoin’s most famous cheerleader. Musk’s relationship with the satirical canine token is long-standing and unusually public.

He began joking about the coin in 2019, called himself “The Dogefather” on live television in 2021, and has since let customers buy Tesla merchandise in DOGE. In October 2024, a single two-letter reply—“D.O.G.E.”—at a Pennsylvania town-hall last October still blasted the token 15 percent higher in minutes.

But after accepting a role in President Donald Trump’s new Department of Government Efficiency (DOGE), Musk’s meme output slowed. Musk was named senior adviser when the agency was created on Inauguration Day, 20 January 2025, only to resign in late May amid a policy dispute over federal spending. Since leaving Washington, he has not posted about Dogecoin just once.

Even without explicit promises, the plumbing is falling into place. X’s existing partnership with eToro already lets users click a cashtag such as $DOGE and route straight to an order ticket, a capability added quietly in April 2023. The new wallet is expected to collapse that two-step flow into a single in-app trade.

The uncomfortable reality for X is that advertising revenue is still running a third below the pre-acquisition baseline. Yaccarino insists that “96 percent of former clients have returned,” and forecasts sales of $2.3 billion this year versus $1.9 billion in 2024, but that would merely claw back half the slump from 2022’s $4.1 billion haul.

However, whether Musk will once again unleash his formidable meme-making prowess to catapult Dogecoin back towards the moon—and in turn give his company’s revenue a similar lift—remains an open question. Dogecoin holders will certainly be hoping for this.

At press time, DOGE was trading at $0.168, showing no significant reaction to the news.