From tech firms to coffee chains, corporate appetite for Bitcoin is at its highest

Bitcoin, the biggest crypto asset, has matured from being a niche speculator’s item to a recognized asset class. Just in the first quarter of 2025, total corporate BTC holdings soared to a record of 688,000 BTC (approximately worth about $57 billion). That number is a 16% jump from the previous quarter, up to around 3.3% of Bitcoin’s total supply.

Fresh announcements show that now, even coffee chains are jumping into the Bitcoin buying frenzy led by Michael Saylor’s Strategy. The business intelligence firm recently bought another lot of 10,100 BTC to take its tally over 592K BTC (worth $62 billion).

Corporate Bitcoin buying frenzy heats up

NLNico reported that the week of June 9-13 saw around 60 announcements involving BTC treasuries launches and companies adding digital gold to their vaults. It mentioned that six new treasuries were launched with 404 Bitcoins, while 10 future treasury announcements were made. It highlighted that 23 companies added BTC, entailing 2,188 BTC and 9 firms plan to buy more.

In the latest developments, Japanese fashion brand ANAP Holdings announced the purchase of around 31.2108 Bitcoins (worth $3.2 million). This move brings the company’s total BTC holdings to around 184.6735 BTC.

Spanish coffee chain Vanadi Coffee decided to step up in the BTC game. It has proceeded to acquire 20 Bitcoins at an average purchase price of €92,496 ($106,463). They now hold 30 BTC, which are held in custody by Bit2Me.

🚨JUST IN: 🇪🇸 Vanadi Coffee is stepping up and purchased 20 BTC. They now have 30 #bitcoin pic.twitter.com/mDyZ0cvLLN

— NLNico (@btcNLNico) June 18, 2025

London-based Coinsilium Group’s retail offer went oversubscribed. Instead of £2.5m, they raised a total of £4 million ($5.38 million) to purchase more BTC. Forza’s treasury now holds 25.2392 Bitcoins.

On the other side, France-based The Blockchain Group purchased an additional 182 BTC and now has 1,653 BTC. The company reportedly said that it achieved a 1,173% BTC yield this year. It comes with an average cost basis of 90,000 euros per BTC.

US firms double down on BTC amid market turbulence

US-based BitMine Immersion Technologies bought around 54.16 extra BTC to increase their holding to 154.16 BTC. The company spent IPO proceeds of $16.347 million to buy 154.16 Bitcoins at an average price of $106,033. Meanwhile, another US firm, iPower, announced a Bitcoin treasury strategy.

Fold Holdings, which already has a bag of 1,490 Bitcoins, declared a $250 million equity purchase facility intended to specifically expand its BTC treasury holdings.

These BTC purchase announcements come in as the biggest crypto is dealing with the global market turbulence. BTC recently went on to hit its fresh all-time high of around $112K.

However, BTC price has dropped by more than 5% in the past 7 days, but it is still up by 22% over the last 60 days. BTC is trading at an average price of $104,535 as of press time. Its 24-hour trading volume stood around $51 billion. 

The global digital assets market dropped by around 2% over the last 24 hours to stand at $3.24 trillion. The biggest altcoin, Ethereum price took a hit of 12% over the last 7 days, pressuring other altcoins to decline.

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