Vive Le Bitcoin! French Football Giant Embraces Crypto As Treasury Reserve
Paris Saint-Germain has added Bitcoin to its financial reserves, making it the first top-tier football club to do so. According to reports at the Bitcoin 2025 conference in Las Vegas, the Paris side converted part of its cash holdings into BTC last year and still holds it on the balance sheet. The move marks a shift from issuing one-off fan tokens or NFTs to actually owning crypto as an asset.
PSG Joins Corporate Bitcoin Holders
Based on reports, PSG Labs lead Pär Helgosson told the conference crowd, “We put Bitcoin in our books, and we still have it.” He made the announcement at the Las Vegas event.
The club’s move follows firms such as Strategy, GameStop, US President Donald Trump Media and Twenty-One Capital, all of which added large amounts of BTC to their treasuries to guard against inflation.
ONE OF THE LARGEST FOOTBALL TEAMS PARIS SAINT-GERMAIN JUST ANNOUNCED THEY BOUGHT #BITCOIN
WILD TIMES!!! pic.twitter.com/s21kBOJrbz
— Vivek
(@Vivek4real_) May 29, 2025
Fan Base And Financial Identity
Paris Saint-Germain has over 550 million fans around the world. About 80% of those supporters are under 34. For that group, Bitcoin can feel like a part of daily life.
PSG sees its crypto holding as a way to stay in tune with its younger supporters. The club now calls itself a lifestyle brand as much as a football team.
PSG Labs And Startup MentorshipJUST IN: European soccer giant Paris Saint Germain announces they adopted a #Bitcoin treasury reserve
— Bitcoin Magazine (@BitcoinMagazine) May 29, 2025
PSG Labs, launched in 2023, is the special unit that tests ideas in blockchain, virtual reality, and tokenized fan experiences. Now it will back early-stage crypto startups, helping founders launch products, list tokens and raise money.
Helgosson said the club aims to “launch with you, list with you, raise with you,” using its half-billion-strong fan network and its ties to big sponsors and star players.
Holding Bitcoin on the balance sheet raises questions. Under IFRS rules, crypto assets are often classed as intangible and carried at cost, so gains may not show up right away. Fluctuations of 10% in a day are common for the top digital currency.
PSG will need to manage those swings and explain them to regulators, especially under football’s financial-fair-play rules. Different countries may treat these BTC holdings in varied ways—from tax breaks to extra scrutiny.
PSG’s decision shows a new path for sports clubs. By moving beyond simple fan tokens, the club is treating crypto as part of its core finances. There are risks, but also a chance for deeper ties to tech-savvy fans.
If PSG can keep its Bitcoin—and its fans—happy, other clubs may follow suit.
Featured image from Unsplash, chart from TradingView
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