MetaMask brings theMiracle benefits directly into its wallet

MetaMask, one of the most widely used crypto wallets, will launch a redesigned Rewards tab. Users will have three new ways to discover value and earn rewards.

The wallet partnered with theMiracle project to power the Benefits section within the new Rewards tab. Users will see brand activations and loyalty rewards, based on their balance of digital assets. 

For the first time, the leading non-custodial wallet will bring automatically curated rewards based on user holdings. TheMiracle will introduce its behavioral intelligence infrastructure for wallets and ecosystems. The service will identify incentives based on analysis of each user’s on-chain activity and activate relevant rewards.

MetaMask to include brand activations

MetaMask users will not have to hunt across fragmented apps to search for benefits. Instead, the wallet will offer tailored benefits and brand activations, where users can take immediate action from their wallet.

The Rewards button will also improve fraud resistance, as only trusted claimable rewards will be included in the daily offers.

Ecosystem partners and brands will now have a more direct path to reaching end users within a safe platform. Wallets are increasingly becoming the hub of activity, as the a16z investment fund estimates 40M to 70M active crypto users globally, based on the 2025 annual report.

MetaMask has shown somewhat more subdued swapping activity compared to 2025, based on Dune Analytics data. Ethereum and BNB Chain are still the most actively used chains by the wallet. The wallet still draws in 160K monthly active users.

As Cryptopolitan reported, MetaMask has adopted some of the most recent trends, including tokenized stocks. The wallet follows the trend of becoming an ‘everything app’, offering the latest benefits in the crypto space. Recently, MetaMask also offered a tokenized version of Strategy’s STRC preferred stock.

MetaMask is also open to partners and projects, opening a more direct way to reach users with announcements and benefits.

MetaMask and theMiracle will read real user behavior

MetaMask and theMiracle will simplify the discovery of value in Web3. For years, Web3 projects have advertised rewards, airdrops, and incentives, but often required lengthy registration processes. Additionally, not all incentives reached their target audiences.

TheMiracle will read real user behavior and aggregate all relevant campaigns and rewards.

“Crypto wallets give a direct view and access into what people care about on-chain,” said Danilo Cerullo, CEO and co-founder of theMiracle.

“When behavioral intelligence and distribution infrastructure live in the same system, wallets stay in a trusted environment, supporting meaningful and loyal connections with their users. Brands reach the right audience, which makes every interaction more relevant,” he said.

MetaMask will transform from a place to hold assets into a hub to unlock experiences and benefits, said Christian Montoya, Director of Product at MetaMask. The immediate response in the Rewards tab will make sure users reach all campaigns and benefits before they lapse.

MetaMask has tapped a broader product shift in the crypto space. Other wallets, such as Phantom, have evolved into larger digital ecosystems for payments, access, identity, and reward campaigns.

With theMiracle, MetaMask will go a step further and only display relevant and timely campaigns to avoid spam or phishing. The Rewards tab will take into account all trading, swaps, spending, and referrals of the user. The wallet will, in effect, actively respond to on-chain behavior and reward increasing activity.

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