Mitrade Adds South Africa License Through Acquisition

Mitrade bought Fridah Asset Managers Pty Ltd, a South African firm regulated by the country's Financial Sector Conduct Authority (FSCA), and plans to rename it Mitrade Markets Pty Ltd. The deal gives the CFD broker its fifth license and opens up fresh territory across Africa, the Middle East (MENA) and Latin America (LATAM).

Mitrade Buys South Africa Firm to Expand Reach

The company already operates under ASIC in Australia, CIMA in the Cayman Islands, FSC in Mauritius and CySEC in Cyprus. Trading in emerging regions has been picking up, according to FinanceMagnates.com data from Q2 2025, with the Middle East, North Africa and Latin America showing stronger retail participation and appetite for mobile-first platforms.

"In a volatile macroeconomic climate, building resilient infrastructure across licensed jurisdictions is how we scale sustainably," said Kevin Lai, Vice President of Mitrade. "This acquisition forms part of a broader strategy to promote inclusivity by expanding access to credible, regulated brokers across regions like LATAM and MENA, and to provide traders with intuitive trading experiences that meet them wherever they are."

This is another acquisition we reported during Thursday’s session. Earlier, an investor group led by Marc Joppeck agreed to acquire Skilling.com, a European online brokerage, pending regulatory approval. The group already owns INFINOX.

Recent Platform and Marketing Initiatives 

Mitrade connects more than five million traders to over 800 instruments, including forex, indices, commodities, ETFs and shares. The broker has rolled out several updates this year to appeal to younger, mobile-first users and expand its regional footprint.

In July, the company added Apple Pay and Google Pay for its Australian customers, responding to a shift in how Gen Z investors manage their money. Digital wallets now account for a substantial share of payment transactions in Australia, and mobile devices handle 56.6% of all trading activity.

Also in July, Mitrade signed as the official regional CFD sponsor for Argentina's national football team, targeting Southeast Asia and Australia. The partnership, branded as the "Rise with Champions" campaign, leverages Argentina's popularity following its World Cup win.

Earlier in March, Mitrade introduced paperless KYC verification through its EU entity. The system allows real-time identity checks and cuts administrative work. Mitrade EU also added Excess of Loss Insurance through Lloyd's of London to supplement existing protections for retail clients.