Nintendo's Big Release

In this podcast, Motley Fool analyst Jason Moser and host Mary Long discuss:

• The disconnect between Nintendo's sales and its share price.
• Different strategies across the video game industry.
• Five Below's impressive quarter.

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A full transcript is below.

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This podcast was recorded on June 05, 2025.

Mary Long: Switch 2 hits stores. You're listening to Motley Fool Money. I'm Mary Long, joined today by Jason Moser. Jamo, good to have you. Glad to see you. How you doing?

Jason Moser: Mary, doing great. Always a pleasure to be with you. Thanks for having me.

Mary Long: Of course. It's always a pleasure to be with you. Let's dive right into it. We'll talk about Nintendo because that gaming company has got a pretty big day on its hands. It's launching the very much anticipated Switch 2. This is the second generation of one of the world's most popular gaming consoles. The Switch 1 has sold 152 million units since it first came out in March 2017. That number makes it the third most sold gaming console of all time, falls behind the PS2 and the Nintendo DS. Nintendo thinks it can sell 15 million units of the Switch 2 by the end of its fiscal year that ends in March 2026. Analysts say that's a really conservative estimate. The Switch 2 is going to retail for about $450. The Moser House is going to be buying one, Jamo?

Jason Moser: Not likely. I think my gaming days are mostly behind me. But I'll tell you, I do remember back in the day, getting one of those Game Boy Advances. It was back in 2002 or something like that. We were moving to Cairo, Egypt, for my wife's job. She thought, "Hey, this would be a nice way to keep him entertained if he got bored," and boy, howdy, was she right, and I wore that thing out with Ms. Pac-Man and Galaga, but that's my style of gaming. I like the old school Donkey Kong stuff. The games of today are a little bit too complicated for an old guy like me.

Mary Long: I don't know, Jamo. I feel like you should maybe play around with Mario Kart. I feel like the latest iteration of Mario Kart is going to retail for about $80 for the game itself. But it might be $80 well spent because it is very, very fun. I feel like you would have a great time on that.

Jason Moser: I probably would, but I got to find a reason to get outside. [laughs]

Mary Long: You got to find a reason to get outside, but other people are just as happy to be playing on their Nintendo. Shares of the company have risen nearly fivefold since the original switch came out. Again, that was in March 2017. What potential do you think the Switch 2, the second iteration of this already existing console holds for Nintendo, the company, and the stock?

Jason Moser: I think it holds a lot of potential. Like you mentioned, they're forecasting the sales of 15 million Switch 2s and also 45 million games during the fiscal year ending in March 2026. You said it. I mean, that does sound like it could be conservative. Now, I think pricing will be something to watch here. It's a more expensive device, which could work out really well or maybe not, depending on how sensitive the consumer is. But we also know that consumers can be a bit irrational at times. They're going to buy what they really want to buy. It's funny, I was just reading this article about a consumer, this guy who was just hellbent on getting one of these devices and waited in line for 61 days. He got an Airbnb arranged for friends to go take his place in line and wait for him while he got some rest. These are interesting times. It reminds you of Apple devices when you see people just storming the doors of Apple stores to get the new phone or whatever it may be, this device definitely has that same level of demand. My bet is, particularly as we get into the holiday season here, this is going to be one of those it devices for a lot of folks. I think the back half of the year, this could be really meaningful. You said it, too. The original switch coming out in March 2017, it's lived a very long life, and obviously sold a ton of devices. I think the Switch 2 has the same potential.

Mary Long: Yeah, the right products can get people at the doors to purchase it. You had to be on a pre-order list in order to be able to buy the Switch in a lot of stores. Walmart, Best Buy already selling out of the product. I was reading that Best Buy and Walmart were having midnight opening launches for the release of the Switch. Yet, Jamo, in spite of the popularity of the original device, the seeming popularity that we're already seeing of this one, and that upward direction of the stock price that I mentioned since the Switch 1 came out, Nintendo sales have actually been pretty lumpy/broadly declining since 2020, operating margins also taken a pretty steep hit since then. Net margins also tightening, though at a lesser clip than operating margins. Why has the stock seen such positive momentum despite the fact that this is not a company that's actively and consistently growing on either the top or the bottom line?

Jason Moser: Yeah, that's a good question, and I think part of it really centers around this is a hit-driven business. It makes me think of something like Disney's movie business, for example. It's just inherently lumpy because it takes time to develop the tech and/or the content. You don't know if everything is going to be a hit with consumers. I think investors, I think the market, generally, that's not a secret. We know these types of businesses are just heat generated. They can be lumpy at times. But when they have a track record of demonstrated success, like Nintendo does, tremendous IP, obviously, tremendous technology with the Switch, I think the market gives it a little bit of credit and looks past the lumpiness of that business. I mean, that really speaks to the fact, I mean, we know the market is a forward-looking mechanism, and so it anticipates these types of releases and maybe gives the company a little credit in saying, "We know it's going to take time to bring out this next iteration of whatever game of whatever device. Then, finally, I mean, the one constant with Nintendo is they just have a ton of valuable intellectual property in the content. There's value in that, even if it's not realized on a completely linear timeline.

Mary Long: I'm glad you made that comparison to Disney because it's worth noting that the video game industry is really big. I think it's easy if you're not maybe a self-proclaimed gamer to think of it as being more niche. But in 2024, the video game industry generated $187.7 billion globally. That's across consoles, PCs, and mobile. By comparison, the global box office generated $32 billion last year, and music streaming ranked in about 20.4. Even though we think of those industries, film, music, as more maybe more broad, the video game industry makes a lot of money. I think, again, if you categorize yourself as not falling within that something that's easy to forget. The gamers in my life, they've told me that the Nintendo Switch, in its original iteration, is "perfect." To build out a second iteration of this console is actually an interesting move for Nintendo because they've previously built out new gaming consoles rather than update old ones. From Nintendo, you've gone from you mentioned the Game Boy Advance, but you've got the GameCube, you've got the Wii, and you've got the Switch. Whereas with the PlayStation, say, you go from the PS2 to the 3 to the 4 to the 5. The five, just for the record, was last released in 2020. This seems like a market change in Nintendo's strategy. Do you make anything of that?

Jason Moser: It makes sense. I think when you nail something like this, I mean, they obviously really captured lightning in a bottle with the original Switch. It makes a lot of sense to iterate on that. It reminds me of Apple and the iPhone. They just continue to iterate on the iPhone. It's essentially the same thing for the most part, maybe a little improved here on the battery or the camera side, but they just know they've captured something there, and it makes sense to go ahead and iterate on that because you see the consumer demand is there. I mean, the technology, as it ages, it slows down. As we move in toward this more mobile society, I think it seems like a smart thing to do, assuming now, we're making the assumption that this Switch 2 is going to get a positive reception. I mean, I think it will, but if there are issues, then I mean, it's going to be imperative that leadership actually listens and adjusts if needed. But yeah, I think it makes a lot of sense when you really nail something like this. Go ahead and keep that ball rolling and ride that thing as long as you can. Iterate, iterate, iterate. I think that it would make perfect sense to expect to Switch 3 in the next five or seven years. I guess we'll wait and see there. But definitely, to your point there on just how massive the global gaming market really is. It's just amazing, and it is truly global. Now that it is more mobile and Nintendo is scratching that itch, it really makes a lot of sense for them to keep pursuing this particular design.

Mary Long: The two other big players in that very big video game market are Sony and Microsoft, and Nintendo is very different from them, not just in their hardware strategy leading up to this point, but also in that, whereas Sony and Microsoft largely rely on third-party game developers. Nearly all of Nintendo's most popular franchises are based on homegrown Nintendo IP and are exclusive to the Nintendo platform. Recognizing that, Microsoft's got a lot of other things going on, that complicates the direct comparison a bit. If you could only own one of these gaming companies, which one would it be?

Jason Moser: I think it would probably be Microsoft. Now, given its diversity, the only other gaming company I've really ever had interest in is an investor, and I own shares of it personally at the time, and shoot, my father, I even got my father in the stock back in the day, and it worked out really well for him. Hey, good son. I'm going to take a little credit for that one. Activision Blizzard. We know Activision Blizzard eventually acquired by Microsoft. I like that they have those properties. I like that the Xbox, very powerful platform. I think that given the number of ways Microsoft can succeed and just the massive scale of the business to go with all of that Activision Blizzard goodness, to me, that would make the most sense for me personally as investor. But you keyed in on a very important point there with Nintendo, and I think it's overlooked. I think that's why the market gives it credit, and I think that's why the stock has performed so well is just that tremendous catalog of intellectual property. It's theirs, and it's unique, and it's something that they have full control over, and it really helps connect the hardware to the content and lets them control their own destiny a little bit more, maybe.

Mary Long: We'll turn to earnings from the discount retailer Five Below, which posted first-quarter earnings earlier this morning. Jamo, unfortunately, we're not going to be able to buy the Nintendo Switch 2 at Five Below. But looking at these results, things were pretty impressive. You've got revenue up 20%. Same store sales up 7%. Profit also on the up and up, hitting $41.5 million, up from $31.5 million a year ago. They're also expanding their footprint, opened 55 new stores last quarter. On top of all of that, management expects all of these trends to continue. They're guiding for an increase in sales and planning to continue opening more stores. What's your headline from Five Below report?

Jason Moser: Well, I think you just said it, Mary. All of that stuff is just so impressive. I saw those numbers. I looked at that release this morning when I got up, and I was just really impressed about top line growth of 20%. On top of those positive comps at 7%, I mean, wow. For a company that's gone through a little bit of a tough stretch here recently, they definitely seem to be coming out on the other side, expanding that store footprint. They're going to continue doing that in the coming quarter. There were just a lot of really good numbers in this report. I think there's not one thing that stood out. It was just a lot that stood out, and it felt like it was all really positive.

Mary Long: I want to double-click on the guidance because management upped its revenue and same-store sales expectations for the next quarter. Yes, Five Below is a discount retailer, but it almost exclusively sells discretionary items. CEO Winnie Park described it on the earnings call as the "cool store for kids and the yes store for parents." Nothing here is something that anyone really needs to buy. I think that's an interesting spot to be in if you're facing a potential economic downturn, that you're the discounter, but you're discretionary. Do you think it's realistic for Five Below to keep growing if the economy starts to contract?

Jason Moser: I think it is. They may not be as sensitive to macro conditions as others, given their nature. I think you put it very well on being the cool store for kids and the yes store for parents. There's a lot to that. You know what you're getting when you go there. Probably don't need to use a lot of buying out pay later stuff that you get from there. It's a pretty easy lift if you go there. If you've ever been in a Five Below, I'm not really a stuff guy, but even when I go into a Five Below with my kids, I'm like, "Wow, this is just a fun experience." There's always something in there I feel like I would want to walk out with. I think, particularly in tougher economic stretches, I think that actually becomes even a little bit more attractive for the consumer. Yes, it's discretionary. But the value proposition is so clear. You know that you're not going in there necessarily to spend a ton of money. You're going in there to spend a little money, have a fun experience, and maybe walk out with something that makes you smile. I do like their position in tougher economic times, as well.

Mary Long: I feel like we also got to hit tariffs if we're talking about this company. Management noted that updated improved guidance that we've mentioned reflects the impact of tariff rates that are currently in place. Just as a refresher for anybody who's keeping score or confused by the back and forth of the tariff situation, reciprocal tariffs are paused at the moment, but you've still got a 10% base tariff on all imported goods and 125% tariff on goods from China. Other retailers can adjust their prices in response to these tariffs, but Five Below is backed into a corner of its own doing/naming because they've got to absorb the tariffs in order to keep their value proposition intact. That means its margins will likely be impacted by any of the tariff situation moving forward. Yet, Five Below only expects its operating margin to decline around 200 basis points compared to last year. That feels really small to me. How does that math, Jamo?

Jason Moser: Well, it could be. That could be a bit of an optimistic prediction. You look at a business like this where gross margins could be more exposed due to just the nature of the cost of goods sold. They do have some levers they can pull on the operating side and the SG&A side of the business, try to help mitigate those impacts a little bit. But you're very right. You can look in their 10K, it's very clear. I mean, they say it. A significant majority of our merchandise is manufactured outside of the United States, with China as the single largest source of merchandise we import and source from domestic vendors. They are exposed here. Now, I think there's another dynamic to this business, though, that is interesting. It's the fixed cost nature of the business. When you're talking about retail stores and restaurants, I mean, there are a lot of fixed costs involved there. Just the cost of rent for keeping the store open, the cost of labor for keeping the store staffed. Those really don't change too terribly much. For a company like Five Below, it really does boil down to traffic and comps.

I think that's where the guide comes into play here, because they're guiding for comp sales to increase between 7 and 9%, versus a negative 5.7% comp in the second quarter of last year. That's a very wide Delta, in a good way. There should be a significant improvement there in overall store traffic and comp sales. I think that's something that could help mitigate the impact of potential tariffs. Again, I mean, it's obviously very headline-driven, and we don't know exactly what's going to happen there, but I do at least understand the guide based on what they're saying there in regard to comps.

Mary Long: Despite this very impressive quarter, this is a company that's struggled in more recent history. You've got a new CEO at the helm of the company, that's Winnie Park. She's only seven months into the gig, and again, came aboard during a pretty uncertain time for the company, namely because its stock is still recovering from a steep decline about a year ago, after it posted particularly disappointing results. You zoom out over the past five years, and Five Below has undoubtedly underperformed compared to the S&P. It's up 23%, but that's compared to the index is near double. What does success look like for Winnie Park, but also for Five Below?

Jason Moser: Sure. I think first and foremost, managing the company through this tricky time. It's different for everyone, but particularly in retail, and for a company like Five Below that is so exposed to international supply chains, I think just getting through this first and foremost, in the near term, and then ultimately just getting back to what has always served the company so well, and that's the value proposition. I mean, there are just some things that are out of their control. This tariff stuff is one of them to an extent, but driving traffic will be key, she can continue to do that. The tariff environment will ease at some point. This isn't a forever problem. It is something that's going to impact these businesses in the near term, but it's not a forever issue. Then I think things start to look a little bit better.

I do want to say, too, I want to give her credit because they mentioned this on the call. They are not just pushing this China issue aside. I mean, they are looking at ways to diversify their supply chain, noted in the call, they've already made efforts, a reduction in good source from China, and they've quantified that. They've reduced the good source from China by about 10 percentage points for going into this back half of the year. That's still not a lot, given that they are so dependent on that China supply chain, but it's a start, and it tells us that that's a big point of focus for that I think they will continue working on. I think that will ultimately benefit them in the near term, perhaps in the long term as well. It'll be fun to watch how this all works out.

Mary Long: It all comes back to the value prop. When in doubt, stick to that. Jason Moser, thanks so much for the time. Always a pleasure to have you on Motley Fool Money.

Jason Moser: You got it, Mary. Thank you.

Mary Long: As always, people on the program may have interest in the stocks they talk about and the Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley Fool editorial standards and are not approved by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. For the Motley Fool Money Team, I'm Mary Long. Thanks for listening. We'll see you tomorrow.

Jason Moser has no position in any of the stocks mentioned. Mary Long has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Best Buy, Microsoft, Walmart, and Walt Disney. The Motley Fool recommends Five Below and Nintendo and recommends the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool has a disclosure policy.