CoinGecko’s 2025 Rebrand: Everything to Know About Their Big Anniversary Update

CoinGecko unveiled a refreshed brand identity and two new mascots, marking the 11th anniversary of the crypto data aggregator.

The changes come amid a bruising “Crypto Black Monday,” with CoinGecko’s brand revitalization presenting as a show of optimism despite sour sentiment.

CoinGecko Resets Its Brand on 11th Anniversary

CoinGecko leaned into Monday’s turbulence with the message that growth is still on the table despite sour crypto market sentiment. Marking its 11th anniversary, the crypto data aggregator introduced a new visual identity.

The change features a modernized logo, a more interactive and user-friendly design system, and a cohesive brand refresh. These changes extend to GeckoTerminal, its DEX aggregator that tracks real-time trading data from over 1,500 decentralized exchanges.

CoinGecko users will henceforth encounter Gekko and Rex as two new mascots. In a statement shared with BeInCrypto, CoinGecko said these mascots embody the duality of the crypto experience.

On the one hand, Gekko is a playful and geeky friend offering insights. On the other hand, Rex is sharp, analytical, and always on the hunt for alpha.

“This brand refresh marks a new chapter for CoinGecko, as we continue building for the decentralized future,” an excerpt in the statement read, citing TM Lee, CEO and co-founder of CoinGecko.

Lee explained that this refresh was for the crypto community, which has continuously leveraged CoinGecko’s crypto data aggregator across market cycles.  The changes are intended to make CoinGecko more relatable and forward-looking, emulating the industry’s spirit of resilience and innovation.

Refresh in the Face of Crypto Black Monday

This show of optimism comes in time to boost user sentiment after a weekend bloodbath that set the pace for crypto’s black Monday narrative. Liquidations swept the crypto market over the weekend, triggering millions of losses.

The company acknowledged the market stress in a post teasing the launch just hours before the unveiling.

“We know it’s not the easiest day for crypto. Still, something new is on the way,” wrote CoinGecko on X (Twitter).

CoinGecko was founded in April 2014. It has grown from a price-tracking site into a comprehensive crypto data platform serving millions worldwide. The aggregator reportedly monitors over 17,000 cryptocurrencies and NFTs (non-fungible tokens) across over 1,200 exchanges.

Its on-chain analytics platform, GeckoTerminal, launched in 2022, has since become an expansive DEX aggregator. According to the report, GeckoTerminal tracks over 6 million tokens across more than 200 blockchain networks.

Meanwhile, CoinGecko’s brand update is more than cosmetic. It reflects the platform’s consistent effort to stay relatable to its user base.

Recently, it has been a go-to source for key market insights. Among them was a 2025 sentiment survey, which revealed mixed investor moods and highlighted a strong belief in the rise of crypto-AI.

CoinGecko has also been instrumental in reflecting changing user behavior in the industry. Recently, the platform shared a 2024 analysis showing crypto perpetuals trading volumes reaching all-time highs. Similarly, the data aggregator shared a report pointing out that publicly listed crypto companies account for just 5.8% of the market cap.

By launching a branding overhaul during one of the year’s harshest market downturns, CoinGecko sends a clear message that beyond surviving, crypto is also preparing for what is next.

As the dust settles from the weekend sell-off and key US economic indicators are in the pipeline, CoinGecko’s refreshed look suggests the next chapter is always around the corner.